How-Tos > Surfside Blonde
June 15, 2017

Surfside Blonde

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Formula A

Joico Blonde Life Lightening Powder + 10-volume developer

Formula B

Joico LumiShine Permanent Cream Hi Lift Color XLN + 30-volume developer

Formula C

Joico Free Play Clay Lightener + 40 volume developer

Formula D

Joico LumiShine Permanent Crème Color 9N + 5-volume developer

Formula E

Joico LumiShine Demi Liquid ¾ oz Clear + ¼ oz 9NV + 5-volume developer

Surfside Blonde

Sexy, glowing highlights that transform her into a beach babe? We love it! Check this how-to from Joico Celebrity Colorist Denis de Souza using a highlighting technique that’s customizable to any client, no matter their hair type. Want more from Joico? See the Joico team at BTC’s COLOR, Cut & Style Show, Aug. 20-22 in Austin, Texas—get tickets now!

Manufacturer: Joico, @joico

COLOR FORMULAS

Formula A

Joico Blonde Life Lightening Powder + 10-volume developer

Formula B

Joico LumiShine Permanent Cream Hi Lift Color XLN + 30-volume developer

Formula C

Joico Free Play Clay Lightener + 40 volume developer

Formula D

Joico LumiShine Permanent Crème Color 9N + 5-volume developer

Formula E

Joico LumiShine Demi Liquid ¾ oz Clear + ¼ oz 9NV + 5-volume developer

Products Used

VIDEO

HOW-TO STEPS

Formula A

Joico Blonde Life Lightening Powder + 10-volume developer

Formula B

Joico LumiShine Permanent Cream Hi Lift Color XLN + 30-volume developer

Formula C

Joico Free Play Clay Lightener + 40 volume developer

Formula D

Joico LumiShine Permanent Crème Color 9N + 5-volume developer

Formula E

Joico LumiShine Demi Liquid ¾ oz Clear + ¼ oz 9NV + 5-volume developer

1

Before

Formula A

Joico Blonde Life Lightening Powder + 10-volume developer

Formula B

Joico LumiShine Permanent Cream Hi Lift Color XLN + 30-volume developer

Formula C

Joico Free Play Clay Lightener + 40 volume developer

Formula D

Joico LumiShine Permanent Crème Color 9N + 5-volume developer

Formula E

Joico LumiShine Demi Liquid ¾ oz Clear + ¼ oz 9NV + 5-volume developer

2

To begin, section the hair. Create a horseshoe section at the top of the head from top of eyebrow to top of eyebrow and back to the crown of the head.

Formula A

Joico Blonde Life Lightening Powder + 10-volume developer

Formula B

Joico LumiShine Permanent Cream Hi Lift Color XLN + 30-volume developer

Formula C

Joico Free Play Clay Lightener + 40 volume developer

Formula D

Joico LumiShine Permanent Crème Color 9N + 5-volume developer

Formula E

Joico LumiShine Demi Liquid ¾ oz Clear + ¼ oz 9NV + 5-volume developer

2
Formula A

Joico Blonde Life Lightening Powder + 10-volume developer

Formula B

Joico LumiShine Permanent Cream Hi Lift Color XLN + 30-volume developer

Formula C

Joico Free Play Clay Lightener + 40 volume developer

Formula D

Joico LumiShine Permanent Crème Color 9N + 5-volume developer

Formula E

Joico LumiShine Demi Liquid ¾ oz Clear + ¼ oz 9NV + 5-volume developer

3

Section each side from the horseshoe vertically just behind the ear.

Formula A

Joico Blonde Life Lightening Powder + 10-volume developer

Formula B

Joico LumiShine Permanent Cream Hi Lift Color XLN + 30-volume developer

Formula C

Joico Free Play Clay Lightener + 40 volume developer

Formula D

Joico LumiShine Permanent Crème Color 9N + 5-volume developer

Formula E

Joico LumiShine Demi Liquid ¾ oz Clear + ¼ oz 9NV + 5-volume developer

4

Finished back sectioning. Start your application in the nape.

Formula A

Joico Blonde Life Lightening Powder + 10-volume developer

Formula B

Joico LumiShine Permanent Cream Hi Lift Color XLN + 30-volume developer

Formula C

Joico Free Play Clay Lightener + 40 volume developer

Formula D

Joico LumiShine Permanent Crème Color 9N + 5-volume developer

Formula E

Joico LumiShine Demi Liquid ¾ oz Clear + ¼ oz 9NV + 5-volume developer

5

Starting in the back section, take a horizontal subsection at the nape of the neck. Take a triangle section from just behind the ear, gently back comb at the root area, and apply Formula A just below where the hair is teased. Feather the formula from the roots in a V-shape and fully saturate the hair from mid to ends.

Formula A

Joico Blonde Life Lightening Powder + 10-volume developer

Formula B

Joico LumiShine Permanent Cream Hi Lift Color XLN + 30-volume developer

Formula C

Joico Free Play Clay Lightener + 40 volume developer

Formula D

Joico LumiShine Permanent Crème Color 9N + 5-volume developer

Formula E

Joico LumiShine Demi Liquid ¾ oz Clear + ¼ oz 9NV + 5-volume developer

6

Repeat on other side.

Formula A

Joico Blonde Life Lightening Powder + 10-volume developer

Formula B

Joico LumiShine Permanent Cream Hi Lift Color XLN + 30-volume developer

Formula C

Joico Free Play Clay Lightener + 40 volume developer

Formula D

Joico LumiShine Permanent Crème Color 9N + 5-volume developer

Formula E

Joico LumiShine Demi Liquid ¾ oz Clear + ¼ oz 9NV + 5-volume developer

7

Take a 1-inch horizontal section in the center about 3 inches wide and gently backcomb. Repeat the same V-shape application using Formula A.

Formula A

Joico Blonde Life Lightening Powder + 10-volume developer

Formula B

Joico LumiShine Permanent Cream Hi Lift Color XLN + 30-volume developer

Formula C

Joico Free Play Clay Lightener + 40 volume developer

Formula D

Joico LumiShine Permanent Crème Color 9N + 5-volume developer

Formula E

Joico LumiShine Demi Liquid ¾ oz Clear + ¼ oz 9NV + 5-volume developer

8

Continue this process for two more horizontal sections in a bricklay pattern moving up the head to just below the horseshoe top section. Apply Formula A to these foils. TIP: You can adjust the number of foils according to the density of the client’s hair.

Formula A

Joico Blonde Life Lightening Powder + 10-volume developer

Formula B

Joico LumiShine Permanent Cream Hi Lift Color XLN + 30-volume developer

Formula C

Joico Free Play Clay Lightener + 40 volume developer

Formula D

Joico LumiShine Permanent Crème Color 9N + 5-volume developer

Formula E

Joico LumiShine Demi Liquid ¾ oz Clear + ¼ oz 9NV + 5-volume developer

9

Next, move on to the side sections. Take a diagonal slice section along the hairline and apply formula 2 from scalp to ends. Take a section above that and repeat a few more times.

Formula A

Joico Blonde Life Lightening Powder + 10-volume developer

Formula B

Joico LumiShine Permanent Cream Hi Lift Color XLN + 30-volume developer

Formula C

Joico Free Play Clay Lightener + 40 volume developer

Formula D

Joico LumiShine Permanent Crème Color 9N + 5-volume developer

Formula E

Joico LumiShine Demi Liquid ¾ oz Clear + ¼ oz 9NV + 5-volume developer

10

Next, take a horizontal slice from the top of the remaining hair on the side section, gently back comb and apply Formula A with the feathering technique we did in the back section.

Formula A

Joico Blonde Life Lightening Powder + 10-volume developer

Formula B

Joico LumiShine Permanent Cream Hi Lift Color XLN + 30-volume developer

Formula C

Joico Free Play Clay Lightener + 40 volume developer

Formula D

Joico LumiShine Permanent Crème Color 9N + 5-volume developer

Formula E

Joico LumiShine Demi Liquid ¾ oz Clear + ¼ oz 9NV + 5-volume developer

11

Take the hair that was left out of the foils, gently backcomb, and apply Formula A from mids to ends. This will add extra brightness around the face.

Formula A

Joico Blonde Life Lightening Powder + 10-volume developer

Formula B

Joico LumiShine Permanent Cream Hi Lift Color XLN + 30-volume developer

Formula C

Joico Free Play Clay Lightener + 40 volume developer

Formula D

Joico LumiShine Permanent Crème Color 9N + 5-volume developer

Formula E

Joico LumiShine Demi Liquid ¾ oz Clear + ¼ oz 9NV + 5-volume developer

12

Repeat on the other side.

Formula A

Joico Blonde Life Lightening Powder + 10-volume developer

Formula B

Joico LumiShine Permanent Cream Hi Lift Color XLN + 30-volume developer

Formula C

Joico Free Play Clay Lightener + 40 volume developer

Formula D

Joico LumiShine Permanent Crème Color 9N + 5-volume developer

Formula E

Joico LumiShine Demi Liquid ¾ oz Clear + ¼ oz 9NV + 5-volume developer

13

Now it’s time for the top section. Divide the hair down the center and then separate a 2-inch section from the back at the crown. Take a ¼ -inch section from the base of this back section, weave and apply Formula B.  

Formula A

Joico Blonde Life Lightening Powder + 10-volume developer

Formula B

Joico LumiShine Permanent Cream Hi Lift Color XLN + 30-volume developer

Formula C

Joico Free Play Clay Lightener + 40 volume developer

Formula D

Joico LumiShine Permanent Crème Color 9N + 5-volume developer

Formula E

Joico LumiShine Demi Liquid ¾ oz Clear + ¼ oz 9NV + 5-volume developer

14

Repeat this process until you reach the top of the section. Fully saturate the mids and ends and feather the formula up towards the scalp. This will soften the natural base.

Formula A

Joico Blonde Life Lightening Powder + 10-volume developer

Formula B

Joico LumiShine Permanent Cream Hi Lift Color XLN + 30-volume developer

Formula C

Joico Free Play Clay Lightener + 40 volume developer

Formula D

Joico LumiShine Permanent Crème Color 9N + 5-volume developer

Formula E

Joico LumiShine Demi Liquid ¾ oz Clear + ¼ oz 9NV + 5-volume developer

15

Take the hair left out of the foils, gently back comb and apply Formula A from mids to ends.

Formula A

Joico Blonde Life Lightening Powder + 10-volume developer

Formula B

Joico LumiShine Permanent Cream Hi Lift Color XLN + 30-volume developer

Formula C

Joico Free Play Clay Lightener + 40 volume developer

Formula D

Joico LumiShine Permanent Crème Color 9N + 5-volume developer

Formula E

Joico LumiShine Demi Liquid ¾ oz Clear + ¼ oz 9NV + 5-volume developer

16

Separate the fringe area and clip out of the way. Next, take a diagonal section along the hairline, weave, and apply Formula B. Fully saturate the ends and feather the formula towards the scalp.  

Formula A

Joico Blonde Life Lightening Powder + 10-volume developer

Formula B

Joico LumiShine Permanent Cream Hi Lift Color XLN + 30-volume developer

Formula C

Joico Free Play Clay Lightener + 40 volume developer

Formula D

Joico LumiShine Permanent Crème Color 9N + 5-volume developer

Formula E

Joico LumiShine Demi Liquid ¾ oz Clear + ¼ oz 9NV + 5-volume developer

17

Take the hair left out of the foil closest to the hairline, gently backcomb, and apply Formula A from the mids to ends, making sure to feather the formula towards the scalp. Repeat on the other side.  

Formula A

Joico Blonde Life Lightening Powder + 10-volume developer

Formula B

Joico LumiShine Permanent Cream Hi Lift Color XLN + 30-volume developer

Formula C

Joico Free Play Clay Lightener + 40 volume developer

Formula D

Joico LumiShine Permanent Crème Color 9N + 5-volume developer

Formula E

Joico LumiShine Demi Liquid ¾ oz Clear + ¼ oz 9NV + 5-volume developer

18

Now move to the fringe area. Part down the middle. Working on one side, feather on Formula C starting at the scalp and making sure to fully saturate the ends. Repeat on the other side of the fringe.

Formula A

Joico Blonde Life Lightening Powder + 10-volume developer

Formula B

Joico LumiShine Permanent Cream Hi Lift Color XLN + 30-volume developer

Formula C

Joico Free Play Clay Lightener + 40 volume developer

Formula D

Joico LumiShine Permanent Crème Color 9N + 5-volume developer

Formula E

Joico LumiShine Demi Liquid ¾ oz Clear + ¼ oz 9NV + 5-volume developer

19

Process for 30 to 40 minutes at room temperature. Shampoo with Blonde Life Brightening Shampoo and fully dry the hair. Now its time to add more dimension.  

Formula A

Joico Blonde Life Lightening Powder + 10-volume developer

Formula B

Joico LumiShine Permanent Cream Hi Lift Color XLN + 30-volume developer

Formula C

Joico Free Play Clay Lightener + 40 volume developer

Formula D

Joico LumiShine Permanent Crème Color 9N + 5-volume developer

Formula E

Joico LumiShine Demi Liquid ¾ oz Clear + ¼ oz 9NV + 5-volume developer

20

Do a 3-inch shadow root using Formula D. This softens the contrast to give a more modern, blended result.

Formula A

Joico Blonde Life Lightening Powder + 10-volume developer

Formula B

Joico LumiShine Permanent Cream Hi Lift Color XLN + 30-volume developer

Formula C

Joico Free Play Clay Lightener + 40 volume developer

Formula D

Joico LumiShine Permanent Crème Color 9N + 5-volume developer

Formula E

Joico LumiShine Demi Liquid ¾ oz Clear + ¼ oz 9NV + 5-volume developer

21

Apply Formula E to the rest of the hair.

Formula A

Joico Blonde Life Lightening Powder + 10-volume developer

Formula B

Joico LumiShine Permanent Cream Hi Lift Color XLN + 30-volume developer

Formula C

Joico Free Play Clay Lightener + 40 volume developer

Formula D

Joico LumiShine Permanent Crème Color 9N + 5-volume developer

Formula E

Joico LumiShine Demi Liquid ¾ oz Clear + ¼ oz 9NV + 5-volume developer

22

Process for 10 to 20 minutes. Shampoo with Joico Blonde Life Shampoo and Conditioner.

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