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News > Moroccanoil® Announces $3 Million Salon Support Program
May 14, 2020

Moroccanoil® Announces $3 Million Salon Support Program

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Instagram via @moroccanoilpro

Moroccanoil® Launches $3 Million Salon Support Recovery Program

To help the industry recover from COVID-19, Moroccanoil® launched Moroccanoil® Salon Support, a multifaceted $3 million recovery program to provide salons and stylists with the resources they need to rebuild business, stay engaged with clients and provide the most healthy and safe conditions for customers. 

 

Moroccanoil®, supporting the Professional Beauty Association (PBA), has worked collectively with them and other companies from across the industry to help define and transmit new salon guidelines for the industry to safely return to work.

 

Here’s What You Need To Know:

  • Moroccanoil® will provide $2.8 million worth of station support and backbar products for its loyalty and market leading salons globally. Loyalty salon partners will also be able to retail Moroccanoil® products through their salon’s e-commerce site, driving local business support and an additional revenue stream.

     

  • The brand will also be working with PBA to support their Safe Salon Charter, which helps to support the safe return of professionals and customers to salons.

     

  • 100% of the proceeds from a virtual shopping event will be donated to the PBA’s COVID-19 Relief Fund and Beauty Changes Lives, which has made relief grants to licensed U.S. beauty professionals.

     

  • Moroccanoil® will continue offering daily digital, online education and inspiration through social media channels and Zoom sessions to keep the community connected and fueled with creativity. The class schedule will be shared every Friday for the coming week’s roster of educational opportunities on Instagram at @moroccanoilpro.

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