Brassy Grown-Out Beige To Natural Gray
By Oliver Florido
If you have clients who are ready to stop covering their roots and embrace their natural grays, read this. Spanish color specialist Oliver Florido (@oliverflorido) earned 28,000+ likes on this brassy grown-out beige turned chic gray. Learn his processes for a natural gray, recommended appointment cost and formulas below!
Who is the ideal client for a natural gray?
This technique is perfect for clients who typically cover their gray roots, but are ready to step into their natural color. Oliver’s client came in with grown-out gray roots and a faded, brassy beige hue to the rest of the hair. Check out the before and after below!
Photo Credit: Instagram via @oliverflorido
What can clients expect from their appointment?
For an eight-hour appointment, Oliver charges €350 to €400 in Spain (or $380 to $435 in USD, but adjust this to your typical hourly rate however fit).
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Products Used
COLOR FORMULAS 
FORMULA STEPS
1. Before:
2. Dry cut the hair to remove dead ends and freshen up any layers or fringe.
2. Use a very fine weave for maximum coverage and apply Formula A until the entire head is foiled. For this client, Oliver needed to process two rounds of lightening.
3. Rinse to remove all lightener and apply Formula B globally.
4. Wash the hair with Moroccanoil® Blonde Perfecting Purple Shampoo and rinse after five minutes.
5. Rinse and apply Moroccanoil® Blonde Perfecting Purple Conditioner. Process for 10 minutes.
6. Towel-dry the hair and apply Moroccanoil® Curl Defining Cream.
7. Diffuse the hair to define natural curls and use a small iron to further enhance the texture as needed.
8. Finished look:
