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Fall Color Trend: 68 Warm Balayage Looks

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Toning/Glossing
Quiet Luxury Hair: The Expensive Hair Trend Explained

Soft Blondes, Rich Brunettes and Elevated Color Services: The Formulas, Glossing Tips and Low-Contrast Trends Behind 2026’s “Expensive Hair” Movement Quiet luxury hair is defined by soft dimension, healthy shine, tonal balance and color that looks expensive without trying too hard. Inspired by the rise of Old Money Blonde and low-contrast “expensive brunette” trends, creamy blondes, glossy reds, polished blowouts and soft, touchable finishes are driving the movement toward elevated, wearable color that feels luxurious long after the appointment. “2026 is the year of intentional color. It’s not about going louder; it’s about choosing smarter, more elevated shades that age (more…)
Toning/Glossing
@Paintedhair: 4 Shades EQ Formulas & Toning Tips

Patricia Nikole’s (@paintedhair) approach to toning is all about balance, dimension and long-lasting color—and in this live conversation, the Redken Global Artistic Ambassador breaks down some of her go-to Redken Shades EQ™ formulas, gray blending strategies and ribbon placement techniques. In this video, you will learn how to: Create dimensional brunette ribbon melts Correct heavy banding without overcomplicating the service Tone on dry hair for better deposit and longevity Approach gray blending with softer grow-out in mind Use color melting techniques for softer transitions and reflective dimension Layer Shades EQ tones without muddying the final result Watch the full conversation (more…)
Toning/Glossing
Plum is the New Black—Formulating New Fruit-Toned Brunettes

A Guide to the Glossy Fruit-Toned Brunette Trend Driving Shine, Richness and Repeat Visits Cherry cola introduced clients to glossy red-toned brunette—but now the trend is evolving into something deeper, softer and more luxurious. This season, clients are gravitating toward moodier brunette tones inspired by modern plum, blackberry, dark cherry and pomegranate hues that feel rich, reflective and expensive. Compared to brighter reds and copper tones, these juicy tones feel more wearable, lower commitment and easier to customize across different skin tones and starting Levels. Jess Gonzalez (@jesstheebesttcolor), PRAVANA® Color Expert and celebrity colorist, defines a true plum by its (more…)
Toning/Glossing
5 Shades EQ™ Toning Formulas For Clean, Bright Level 10 Blondes

How To Control Tone, Maintain Reflect And Prevent Dull Results For Level 10 Blondes When the hair is lifted this light, the canvas is fully exposed—meaning every undertone, every pigment choice and every formulation decision directly impacts the final result. Too much deposit can collapse brightness, while the wrong tonal balance can shift the blonde flat, grey or uneven. Creating a clean, clear finish comes down to precision. Understanding how violet, blue, gold and neutral tones interact at this level (and how much to use) is what allows you to refine without over-toning and maintain brightness without exposing warmth. Below, (more…)
Toning/Glossing
Suede Blonde: What It is and Why It Looks Softer Than Bright Blonde

What Sets Suede Blonde Apart From Other Blondes—And the Formulas That Create It Suede Blonde is gaining attention for its muted tone, soft dimension and balanced neutrality. The color blends warm and cool reflects to create a velvety finish that feels polished and natural—often described by clients as a softer, more dimensional take on dirty blonde. Below, we break down the defining characteristics of Suede Blonde and how leading industry experts are creating the soft, dimensional finish. This guide is part of The BTC Hair Trend Report, backed by our editors’ expert reporting, in-depth features, stylist interviews and trend data (more…)

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