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Plum is the New Black
Formula
Photo Credit: Instagram via @robinjabro
Formulas
  • Formula A (roots)

    Danger Jones Gloss Toner With Bonder 4-66 + 3-0 + developer

  • Formula B (global)

    Gloss Toner With Bonder 6-66 + 7-8 + 5-8 + -66 + developer

Plum is the New Black

Get The Formulas: Rich Plum Brunette With Glossy Ribbons Bold, glossy and impossible to ignore—plum is having a major moment. This deep, jewel-toned shade channels luxury and drama with red-violet depth and high-shine dimension. As rich, dimensional shades continue trending in 2026, this wine-inspired tone delivers major shine and contrast without feeling flat. Danger Jones Team Member Robin Martinez (@robinjabro) created this wine-inspired look with preexisting lightened pieces and dimensional ribbons that, when layered with plum toner, created bold, light-reflective contrasts throughout the mids and ends. The result? Shadowed roots, glossy plum ribbons and a high-gloss finish that...

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