Dear Stylists, Why Continued Education Is Your Most Important Investment
Learn & Earn: This One Investment Will Change Your Career
It can be intimidating to keep up with constantly shifting hair trends, new service requests and social media demand. But one constant will always serve you: Continued education. It’s no longer enough to rely on a class here or there, and the training (or lack thereof) we crammed for to secure our licenses, whether it was yesterday or a decade ago.
The art of hairdressing not only requires mastering the fundamentals, but continuously putting in the work to refine them. The most important investment you can make is in yourself—and you must make it over and over again.
Don’t know where to start? We interviewed Moroccanoil® Academy artists who are teaching top courses and workshops in New York City to find out what every student leaves with to catapult their career with education at every skill level.
#1: Mastery of Techniques: Unlock New Revenue Streams
Continued education is an investment in your career that pays dividends in the long run. Even if you’re a seasoned pro, there’s always something new to learn or an existing skill to polish. You need to learn the rules to break them later on, and to start offering specialty services that potential or existing clients are willing to pay for.
Moroccanoil® Academy educators weigh in:
“Once someone has a goal in mind, they need someone to [teach] them they can do it and achieve their goals,” says dimensional blonding expert @jessicascotthair. “There is so much potential and growth in this industry that not a lot of us get to experience when you’re just starting out. I think it’s important to take as many classes as you can and get as much inspiration as you can throughout your career.”
Blonding and cutting expert @rachelwstylist says her main goal is for students to discover: “That ah-ha moment where the why behind the haircut or color makes sense and to take home techniques that they can do behind the chair to customize with their clients.”
“I want [students] to feel super confident using our color line—more confident than they did when they arrived,” says Global Trend Team Member and Educator @rubyredroots. “It’s new, fresh and innovative. I love teaching them about the technology behind the lightener. I love the sense of community. Our students have access to us on every level, whether it’s social media, the academy and the App.”
#2: Building Confidence & A Loyal Clientele
Knowledge is power, and it breeds confidence. The more you know, the more confident you become in your abilities. Clients can sense your confidence, and it reassures them that they are in capable hands. Continued education not only hones your skills but also boosts your self-assurance, which is invaluable when building a loyal clientele.
A great example: “With [bridal styling], we’re typically self-taught,” says bridal expert and educator @ashandcobridalhair. “A lot of us didn’t get trained in school, so you approach it in a very intimidated way. You’re not sure what to do, it’s a high-stress situation, so we go over how to map it out for the most perfect execution and to know what you’re doing before you get started, so [you] can tackle any situation.”
#3: Expanding & Refining Your Service Menu
Continued education equips you with the knowledge and skills needed to cater to a wide range of clients. Understanding different hair textures, canvases and client experiences are essential for building a diverse and loyal clientele. Also, refining your approach to existing services will help you save time, book more services and modernize techniques to stay relevant.
“I want [students] to leave thinking smarter, not harder and get all of the tips and tricks they can use behind the chair in such a short amount of time. We love to touch base on hair photography as well,” says color specialist @themaneartistry.
“There’s been so many times I’ve gone to classes and been overwhelmed, and left intimidated,” says celebrity colorist and educator @greg_gilmore. “I want them to leave inspired as if they can do something, even if it seems like a difficult technique, they leave knowing that they can do it.”
#4: Build A Network & Community
Attending classes can lead to collaborations, mentorships and friendships. Being part of a supportive community of professionals can provide you with fresh perspectives and inspiration, which can be incredibly motivating for your career.
“The community of educators is incredible,” says Global Artistic Director Kevin Hughes (@hairbyeleven). “You can go to the Academy, have a community and feel comfortable—that’s our No.1 goal. People come by themselves all the time, we want them to feel comfortable and that they’re part of the family. You can take classes from a beginner level and continue on as you advance your own education and career path.”
You can also join the community and experience top education outside of the Academy space. Moroccanoil® offers educational videos, self-guided learning on color theory and the opportunity to ask Color Experts hair color questions in the Moroccanoil® Color Destination App (in the Apple Store and Google Play.)
The 2024 class schedule is HERE! See hands-on classes, business workshops & courses with top educators.
The Moroccanoil® Academy: What You Need To Know
The Academy invites any hairdresser to tap into the expertise of Moroccanoil®’s diverse Global education collective of editorial stylists and influencers. The 8,500-square-foot NYC space is designed to provide hands-on, personalized education for stylists at any level in their career to learn critical skills, as well as business education for hairdressers, owners and managers.
Upcoming Courses Include:
- Color Correction Simplified
- Dimensional Blonding
- Face-Framing Shag & Modern Blonding
- Rich Brunettes & Hair-tography
- AirTouch Balayage Blonding (in Spanish)
- Bridal Styling Bootcamp
- Signature Cutting, Color Mastery, Business Classes & Workshops
- So much more!
This content is sponsored.
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