Hand This Article To The Next Client Who Asks For Balayage
Set Client Expectations When She Asks For Balayage
Your job—beyond providing the hair your clients DREAMS are made of—is to educate each guest on what’s realistic to keep her hair healthy and happy. So the next time a Level 2 client begs for “icy balayage” or goes bug-eyed over your pricing for balayage services, pull this article up and hand it to her. You’ll answer her questions in no time.
We got these tips from BTC Team Member @lo_wheelerdavis, who creates coveted California blondes every day in her salon. As a former foil devotee, Lo recently took some classes at the L’Oréal Professionnel Academy to learn the fundamentals of true French balayage, and she has some ideas for how to educate your guests on technique versus end result. Keep scrolling for two questions to ask every client requesting balayage!
“Do You Really Want Balayage?”
It ALWAYS comes down to the consultation. “What are clients really asking for when they book an appointment for a balayage service?” Lo asks. “Usually it’s a color that falls under these descriptive words:
…What’s the problem here?” Yep—these are NOT results best achieved with traditional balayage. Clients don’t know that balayage is a technique, not an end result. Click here to read more on the differences between balayage and other techniques.
“Are You Willing To Make An Investment?”
Balayage is a more expensive service than a standard foil for a few reasons. Here’s how Lo breaks it down:
- It’s got a longer lifespan. Rather than touching up color every 4 to 6 weeks, balayage clients may choose to come back every 3 to 9 months.
- It takes more time. The average balayage appointment takes up to three hours.
- It uses more product. Balayage services cost stylists on average between $15 to $35 in just chemicals, Lo says.
- It requires more education. Lo attended the L’Oréal Professionnel Academy to learn the fundamentals of French balayage, requiring an investment of time and money—so she charges accordingly.