News > Industry News > David Greenberg Appointed As CEO of L’Oréal USA
Last updated: February 28, 2022

David Greenberg Appointed As CEO of L’Oréal USA

close formula

New CEO Of L’Oréal USA, President Of North America Zone Announced

David Greenberg has just been appointed CEO of L’Oréal USA, President of North America Zone and a member of L’Oréal’s Executive Committee. David succeeds Stéphane Rinderknech, who has served in the role since his appointment in 2019. 


David has spent more than 28 years at L’Oréal in leadership roles across markets, divisions, brands and functions—including his most recent role, President of L’Oréal Professional Products Division in North America. In this position, David led the acceleration and business model transformation of the PPD in North America. Under his five-year tenure, David oversaw the growth of SalonCentric and accelerated business growth in new channels, transforming the professional products business into a digital, multi-channel one.


As a veteran and trusted advocate of the North American beauty industry, David serves on the Board of the Personal Care Products Council (PCPC), the nation’s leading industry trade association. David is also on the Industry Advisory Board of the Fashion Institute of Technology (FIT) School of Graduate Studies in Cosmetics and Fragrance Marketing and Management.


Prior to his current role, David served as President of Maybelline, Garnier and Essie within L’Oréal USA’s Consumer Products Division for eight years and directed marketing for the L’Oréal Paris brand for another six years.


Over his career, David has also been involved in the identification, integration and global expansion of many of L’Oréal’s American brand acquisitions, including Pulp Riot, NYX, Essie and Matrix. Known for his ability to build highly-engaged teams, David was Chief Human Resources Officer in 2005 under then-L’Oréal USA CEOs Jean-Paul Agon and Laurent Attal. David also spent four successful years at L’Oréal Mexico as head of the Consumer Products Division.


“I have known David for many years,” says Nicolas Hieronimus, CEO of L’Oréal. “David is one of the architects of L’Oréal’s rise to become the market leader in the US, and he still leads with the same entrepreneurial, innovative and competitive mindset. He is a successful team builder. I am very proud to name the first American to head the North America Zone and to join our Group’s Executive Committee. North America Zone is one of our biggest engines of growth and David is the right person to take our team and business to new heights.”


“I [also] take the opportunity to warmly thank Stéphane for his significant contributions to L’Oréal during the last 20 years, notably in China and lately in the USA, where he leaves a very strong team that will continue to drive our success in North America,” said Nicolas. 


For more information, visit

More from
L'Oréal Professionnel