How-Tos > Hair > LA Fashion Week How To: Alterna at Kevan Hall
Last updated: November 03, 2009

LA Fashion Week How To: Alterna at Kevan Hall

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LA Fashion Week How To: Alterna at Kevan Hall

Alterna Haircare was selected by fashion designer Kevan Hall to create the hair look backstage for his Spring 2010 collection at 2009 LA Fashion Week. The show featured  vintage-inspired elegant gowns, so to complement the old-Hollywood feel, Alterna’s Global Creative Director Michael Shaun Corby crafted modern-day beehives for a dramatic, high-fashion look. Here’s his complete how-to.

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    1. Mount volume-enhancing mousse, such as Alterna’s Life Solutions Volumizing Spray Mousse, into damp hair from root to tips.
    2. Blowdry hair straight with a round brush.
    3. Backcomb the hair to achieve tons of volume and height on the top of the head, while keeping the sides of the head smooth and sleek.

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    4. Secure the hair into a bun in the back of the head with pins
    5. Smooth the top layer of the hair to gently shape the look, combing hair over the bun and securing with a pin, to give a smooth beehive style.
    6. Finish with a flexible hair spray, like Alterna’s CAVIAR Working Hair Spray, and shine spray, like HEMP with Organics Spray Shine, for intense shine.

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    A side view of the finished look.

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    The finished look on the runway.