Brazilian Sombré
 Formula A
Joico Vero KPAK Crème Lightener + 10volume Veroxide
 Formula B
Vero KPAK Chrome B7 Latte + Chrome Activator (top half)
 Formula C
Vero KPAK Chrome B9 Champagne + Chrome Activator
(bottom half)
Before
 Formula A
Joico Vero KPAK Crème Lightener + 10volume Veroxide
 Formula B
Vero KPAK Chrome B7 Latte + Chrome Activator (top half)
 Formula C
Vero KPAK Chrome B9 Champagne + Chrome Activator
(bottom half)
Divide the hair into three sections as shown. Divide the hair at the crown (from ear to ear), then subdivide the hair from the crown to the front hairline, down the center part.
 Formula A
Joico Vero KPAK Crème Lightener + 10volume Veroxide
 Formula B
Vero KPAK Chrome B7 Latte + Chrome Activator (top half)
 Formula C
Vero KPAK Chrome B9 Champagne + Chrome Activator
(bottom half)
Subdivide the back section at a point between the base of the crown and the occipital bone, and secure the hair above the occipital bone with a clip. Take a weave parting from the center of the section and apply Formula A 2 to 3 inches from the roots to the ends.
Denis's Tip: “Remember to be very lighthanded with the Lightener toward the top of each parting to prevent bleeding and overlightening.”
 Formula A
Joico Vero KPAK Crème Lightener + 10volume Veroxide
 Formula B
Vero KPAK Chrome B7 Latte + Chrome Activator (top half)
 Formula C
Vero KPAK Chrome B9 Champagne + Chrome Activator
(bottom half)
Leave a slice of hair unfoiled above, then shift slightly to the right and take a second weave parting with Formula A.
Denis's Tip: “When choosing sections of hair to lighten, try to imagine where the areas of lightness will fall in the completed look. The goal should be to not leave any obvious lines or gaps, but rather create a seamless transition from dark to light.”
 Formula A
Joico Vero KPAK Crème Lightener + 10volume Veroxide
 Formula B
Vero KPAK Chrome B7 Latte + Chrome Activator (top half)
 Formula C
Vero KPAK Chrome B9 Champagne + Chrome Activator
(bottom half)
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Continue taking weave partings with Formula A throughout the back section. Work up toward the crown, shifting from the center to side to side in a bricklay pattern for a total of approximately eight foils.
Denis's Tip: “The number of foils will vary depending on individual hair density, texture and desired end result. The numbers given in this technique are approximate to provide a general guideline.”
 Formula A
Joico Vero KPAK Crème Lightener + 10volume Veroxide
 Formula B
Vero KPAK Chrome B7 Latte + Chrome Activator (top half)
 Formula C
Vero KPAK Chrome B9 Champagne + Chrome Activator
(bottom half)
Subdivide the hair horizontally at the parietal ridge, and secure the top section with a clip. Take a fine weave parting from the front hairline (in front of the ear) and apply Formula A 2 to 3 inches from the roots to the ends. Leave a diagonal slice of hair unfoiled, then take a second diagonal weave parting and apply Formula A.
 Formula A
Joico Vero KPAK Crème Lightener + 10volume Veroxide
 Formula B
Vero KPAK Chrome B7 Latte + Chrome Activator (top half)
 Formula C
Vero KPAK Chrome B9 Champagne + Chrome Activator
(bottom half)
Secure the fringe with a clip, then continue the “face frame” for a total of approximately eight foils.
Denis's Tip: “Sections will become more horizontal as you work toward the center part and incorporate the top sections.”
 Formula A
Joico Vero KPAK Crème Lightener + 10volume Veroxide
 Formula B
Vero KPAK Chrome B7 Latte + Chrome Activator (top half)
 Formula C
Vero KPAK Chrome B9 Champagne + Chrome Activator
(bottom half)
Repeat steps 5 to 6 on the opposite side.
Denis Tip: “Keep in mind that hair doesn’t fall in slices, it falls naturally.”
 Formula A
Joico Vero KPAK Crème Lightener + 10volume Veroxide
 Formula B
Vero KPAK Chrome B7 Latte + Chrome Activator (top half)
 Formula C
Vero KPAK Chrome B9 Champagne + Chrome Activator
(bottom half)
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From the fringe area, take a horizontal weave parting at the hairline and apply the Formula A 2 to 3 inches from the roots to the ends. Leave a slice of hair unfoiled, then directly above, take a second horizontal weave parting and apply Formula A.
 Formula A
Joico Vero KPAK Crème Lightener + 10volume Veroxide
 Formula B
Vero KPAK Chrome B7 Latte + Chrome Activator (top half)
 Formula C
Vero KPAK Chrome B9 Champagne + Chrome Activator
(bottom half)
Completed foiling procedure. Process hair until a Level 8 is achieved. Shampoo and condition the hair with Joico KPAK Color Therapy, then blowdry the hair.
Denis Tip: “Backcomb the hair at the roots of each section to hold sections in place and prevent bleeding onto the scalp.”
 Formula A
Joico Vero KPAK Crème Lightener + 10volume Veroxide
 Formula B
Vero KPAK Chrome B7 Latte + Chrome Activator (top half)
 Formula C
Vero KPAK Chrome B9 Champagne + Chrome Activator
(bottom half)
Take two sections from the center and opposite side (about 2 inches apart) and apply Formula A from the midshafts to the ends.
Denis Tip: “Be lighthanded with the your application of the Lightener and use your brush vertically to facilitate this.”
 Formula A
Joico Vero KPAK Crème Lightener + 10volume Veroxide
 Formula B
Vero KPAK Chrome B7 Latte + Chrome Activator (top half)
 Formula C
Vero KPAK Chrome B9 Champagne + Chrome Activator
(bottom half)
Continue working up toward the crown, choosing sections of hair following a bricklay pattern for approximately eight foils.
Denis Tip: “Visually choose areas of hair so that highlights fall in different areas and not in a solid line.”
 Formula A
Joico Vero KPAK Crème Lightener + 10volume Veroxide
 Formula B
Vero KPAK Chrome B7 Latte + Chrome Activator (top half)
 Formula C
Vero KPAK Chrome B9 Champagne + Chrome Activator
(bottom half)
Advertisement
Move to the side area. Divide the hair horizontally from the front hairline to the crown (at the parietal ridge), and secure the top section with a clip. Take a section of hair near the ear, backcomb the root area as before, and apply Formula A from the midshafts to the ends.
 Formula A
Joico Vero KPAK Crème Lightener + 10volume Veroxide
 Formula B
Vero KPAK Chrome B7 Latte + Chrome Activator (top half)
 Formula C
Vero KPAK Chrome B9 Champagne + Chrome Activator
(bottom half)
Secure the fringe with a clip, then continue working toward the top of the head in the same manner for a total of approximately five foils. Repeat Step 12 on the opposite side. Take a section from the fringe and apply Formula A to the ends. Process until a Level 8 is achieved, then shampoo and condition the hair with KPAK Color Therapy.
 Formula A
Joico Vero KPAK Crème Lightener + 10volume Veroxide
 Formula B
Vero KPAK Chrome B7 Latte + Chrome Activator (top half)
 Formula C
Vero KPAK Chrome B9 Champagne + Chrome Activator
(bottom half)
Casually divide damp hair into three sections as before. Starting above the occipital bone, apply Formula B from the roots to the midshaft.
 Formula A
Joico Vero KPAK Crème Lightener + 10volume Veroxide
 Formula B
Vero KPAK Chrome B7 Latte + Chrome Activator (top half)
 Formula C
Vero KPAK Chrome B9 Champagne + Chrome Activator
(bottom half)
Continue working up toward the crown apply Formula B from the roots to the midshafts.
 Formula A
Joico Vero KPAK Crème Lightener + 10volume Veroxide
 Formula B
Vero KPAK Chrome B7 Latte + Chrome Activator (top half)
 Formula C
Vero KPAK Chrome B9 Champagne + Chrome Activator
(bottom half)
Advertisement
Move to the sides and apply Formula B from the roots to the midshafts.
 Formula A
Joico Vero KPAK Crème Lightener + 10volume Veroxide
 Formula B
Vero KPAK Chrome B7 Latte + Chrome Activator (top half)
 Formula C
Vero KPAK Chrome B9 Champagne + Chrome Activator
(bottom half)
Starting at the back, apply Formula C from the midshafts to the ends.
 Formula A
Joico Vero KPAK Crème Lightener + 10volume Veroxide
 Formula B
Vero KPAK Chrome B7 Latte + Chrome Activator (top half)
 Formula C
Vero KPAK Chrome B9 Champagne + Chrome Activator
(bottom half)
Move to the side areas, apply Formula C from the midshafts to the ends, and comb through to blend both formulas slightly.
Denis Tip: “Running a comb through the hair slightly blends the formulas to ensure no line of demarcation.”
Pull hair into a loose ponytail, saturate the hair with Formulas B and C and comb through again. Allow formulas to penetrate for a few minutes, then rinse, shampoo and condition with KPAK Color Therapy.
 Formula A
Joico Vero KPAK Crème Lightener + 10volume Veroxide
 Formula B
Vero KPAK Chrome B7 Latte + Chrome Activator (top half)
 Formula C
Vero KPAK Chrome B9 Champagne + Chrome Activator
(bottom half)
Finished Look
 Formula A
Joico Vero KPAK Crème Lightener + 10volume Veroxide
 Formula B
Vero KPAK Chrome B7 Latte + Chrome Activator (top half)
 Formula C
Vero KPAK Chrome B9 Champagne + Chrome Activator
(bottom half)
Brazilian Sombré
What could be better than a rich brunette kissed by the sun? Here, Joico Celebrity Colorist Denis de Souza recreates his signature sombré—a soft, universally flattering update of the traditional ombré inspired by the subtly sunkissed tresses of Brazil’s legendary beach beauties. Here’s how it’s done!
COLOR FORMULAS
 Formula A
Joico Vero KPAK Crème Lightener + 10volume Veroxide
 Formula B
Vero KPAK Chrome B7 Latte + Chrome Activator (top half)
 Formula C
Vero KPAK Chrome B9 Champagne + Chrome Activator
(bottom half)
VIDEO
HOWTO STEPS

 Formula A
Joico Vero KPAK Crème Lightener + 10volume Veroxide
 Formula B
Vero KPAK Chrome B7 Latte + Chrome Activator (top half)
 Formula C
Vero KPAK Chrome B9 Champagne + Chrome Activator
(bottom half)
1Before
 Formula A

 Formula A
Joico Vero KPAK Crème Lightener + 10volume Veroxide
 Formula B
Vero KPAK Chrome B7 Latte + Chrome Activator (top half)
 Formula C
Vero KPAK Chrome B9 Champagne + Chrome Activator
(bottom half)
2Divide the hair into three sections as shown. Divide the hair at the crown (from ear to ear), then subdivide the hair from the crown to the front hairline, down the center part.
 Formula A

 Formula A
Joico Vero KPAK Crème Lightener + 10volume Veroxide
 Formula B
Vero KPAK Chrome B7 Latte + Chrome Activator (top half)
 Formula C
Vero KPAK Chrome B9 Champagne + Chrome Activator
(bottom half)
3Subdivide the back section at a point between the base of the crown and the occipital bone, and secure the hair above the occipital bone with a clip. Take a weave parting from the center of the section and apply Formula A 2 to 3 inches from the roots to the ends.
Denis’s Tip: “Remember to be very lighthanded with the Lightener toward the top of each parting to prevent bleeding and overlightening.”
 Formula A

 Formula A
Joico Vero KPAK Crème Lightener + 10volume Veroxide
 Formula B
Vero KPAK Chrome B7 Latte + Chrome Activator (top half)
 Formula C
Vero KPAK Chrome B9 Champagne + Chrome Activator
(bottom half)
4Leave a slice of hair unfoiled above, then shift slightly to the right and take a second weave parting with Formula A.
Denis’s Tip: “When choosing sections of hair to lighten, try to imagine where the areas of lightness will fall in the completed look. The goal should be to not leave any obvious lines or gaps, but rather create a seamless transition from dark to light.”
 Formula A

 Formula A
Joico Vero KPAK Crème Lightener + 10volume Veroxide
 Formula B
Vero KPAK Chrome B7 Latte + Chrome Activator (top half)
 Formula C
Vero KPAK Chrome B9 Champagne + Chrome Activator
(bottom half)
5Continue taking weave partings with Formula A throughout the back section. Work up toward the crown, shifting from the center to side to side in a bricklay pattern for a total of approximately eight foils.
Denis’s Tip: “The number of foils will vary depending on individual hair density, texture and desired end result. The numbers given in this technique are approximate to provide a general guideline.”
 Formula A

 Formula A
Joico Vero KPAK Crème Lightener + 10volume Veroxide
 Formula B
Vero KPAK Chrome B7 Latte + Chrome Activator (top half)
 Formula C
Vero KPAK Chrome B9 Champagne + Chrome Activator
(bottom half)
6Subdivide the hair horizontally at the parietal ridge, and secure the top section with a clip. Take a fine weave parting from the front hairline (in front of the ear) and apply Formula A 2 to 3 inches from the roots to the ends. Leave a diagonal slice of hair unfoiled, then take a second diagonal weave parting and apply Formula A.
 Formula A

 Formula A
Joico Vero KPAK Crème Lightener + 10volume Veroxide
 Formula B
Vero KPAK Chrome B7 Latte + Chrome Activator (top half)
 Formula C
Vero KPAK Chrome B9 Champagne + Chrome Activator
(bottom half)
7Secure the fringe with a clip, then continue the “face frame” for a total of approximately eight foils.
Denis’s Tip: “Sections will become more horizontal as you work toward the center part and incorporate the top sections.”
 Formula A

 Formula A
Joico Vero KPAK Crème Lightener + 10volume Veroxide
 Formula B
Vero KPAK Chrome B7 Latte + Chrome Activator (top half)
 Formula C
Vero KPAK Chrome B9 Champagne + Chrome Activator
(bottom half)
8Repeat steps 5 to 6 on the opposite side.
Denis Tip: “Keep in mind that hair doesn’t fall in slices, it falls naturally.”
 Formula A

 Formula A
Joico Vero KPAK Crème Lightener + 10volume Veroxide
 Formula B
Vero KPAK Chrome B7 Latte + Chrome Activator (top half)
 Formula C
Vero KPAK Chrome B9 Champagne + Chrome Activator
(bottom half)
9From the fringe area, take a horizontal weave parting at the hairline and apply the Formula A 2 to 3 inches from the roots to the ends. Leave a slice of hair unfoiled, then directly above, take a second horizontal weave parting and apply Formula A.
 Formula A

 Formula A
Joico Vero KPAK Crème Lightener + 10volume Veroxide
 Formula B
Vero KPAK Chrome B7 Latte + Chrome Activator (top half)
 Formula C
Vero KPAK Chrome B9 Champagne + Chrome Activator
(bottom half)
10Completed foiling procedure. Process hair until a Level 8 is achieved. Shampoo and condition the hair with Joico KPAK Color Therapy, then blowdry the hair.
Denis Tip: “Backcomb the hair at the roots of each section to hold sections in place and prevent bleeding onto the scalp.”
 Formula A

 Formula A
Joico Vero KPAK Crème Lightener + 10volume Veroxide
 Formula B
Vero KPAK Chrome B7 Latte + Chrome Activator (top half)
 Formula C
Vero KPAK Chrome B9 Champagne + Chrome Activator
(bottom half)
11Take two sections from the center and opposite side (about 2 inches apart) and apply Formula A from the midshafts to the ends.
Denis Tip: “Be lighthanded with the your application of the Lightener and use your brush vertically to facilitate this.”
 Formula A

 Formula A
Joico Vero KPAK Crème Lightener + 10volume Veroxide
 Formula B
Vero KPAK Chrome B7 Latte + Chrome Activator (top half)
 Formula C
Vero KPAK Chrome B9 Champagne + Chrome Activator
(bottom half)
12Continue working up toward the crown, choosing sections of hair following a bricklay pattern for approximately eight foils.
Denis Tip: “Visually choose areas of hair so that highlights fall in different areas and not in a solid line.”
 Formula A

 Formula A
Joico Vero KPAK Crème Lightener + 10volume Veroxide
 Formula B
Vero KPAK Chrome B7 Latte + Chrome Activator (top half)
 Formula C
Vero KPAK Chrome B9 Champagne + Chrome Activator
(bottom half)
13Move to the side area. Divide the hair horizontally from the front hairline to the crown (at the parietal ridge), and secure the top section with a clip. Take a section of hair near the ear, backcomb the root area as before, and apply Formula A from the midshafts to the ends.
 Formula A

 Formula A
Joico Vero KPAK Crème Lightener + 10volume Veroxide
 Formula B
Vero KPAK Chrome B7 Latte + Chrome Activator (top half)
 Formula C
Vero KPAK Chrome B9 Champagne + Chrome Activator
(bottom half)
14Secure the fringe with a clip, then continue working toward the top of the head in the same manner for a total of approximately five foils. Repeat Step 12 on the opposite side. Take a section from the fringe and apply Formula A to the ends. Process until a Level 8 is achieved, then shampoo and condition the hair with KPAK Color Therapy.
 Formula A

 Formula A
Joico Vero KPAK Crème Lightener + 10volume Veroxide
 Formula B
Vero KPAK Chrome B7 Latte + Chrome Activator (top half)
 Formula C
Vero KPAK Chrome B9 Champagne + Chrome Activator
(bottom half)
15Casually divide damp hair into three sections as before. Starting above the occipital bone, apply Formula B from the roots to the midshaft.
 Formula A

 Formula A
Joico Vero KPAK Crème Lightener + 10volume Veroxide
 Formula B
Vero KPAK Chrome B7 Latte + Chrome Activator (top half)
 Formula C
Vero KPAK Chrome B9 Champagne + Chrome Activator
(bottom half)
16Continue working up toward the crown apply Formula B from the roots to the midshafts.
 Formula A

 Formula A
Joico Vero KPAK Crème Lightener + 10volume Veroxide
 Formula B
Vero KPAK Chrome B7 Latte + Chrome Activator (top half)
 Formula C
Vero KPAK Chrome B9 Champagne + Chrome Activator
(bottom half)
17Move to the sides and apply Formula B from the roots to the midshafts.
 Formula A

 Formula A
Joico Vero KPAK Crème Lightener + 10volume Veroxide
 Formula B
Vero KPAK Chrome B7 Latte + Chrome Activator (top half)
 Formula C
Vero KPAK Chrome B9 Champagne + Chrome Activator
(bottom half)
18Starting at the back, apply Formula C from the midshafts to the ends.
 Formula A

 Formula A
Joico Vero KPAK Crème Lightener + 10volume Veroxide
 Formula B
Vero KPAK Chrome B7 Latte + Chrome Activator (top half)
 Formula C
Vero KPAK Chrome B9 Champagne + Chrome Activator
(bottom half)
19Move to the side areas, apply Formula C from the midshafts to the ends, and comb through to blend both formulas slightly.
Denis Tip: “Running a comb through the hair slightly blends the formulas to ensure no line of demarcation.”
Pull hair into a loose ponytail, saturate the hair with Formulas B and C and comb through again. Allow formulas to penetrate for a few minutes, then rinse, shampoo and condition with KPAK Color Therapy.
 Formula A

 Formula A
Joico Vero KPAK Crème Lightener + 10volume Veroxide
 Formula B
Vero KPAK Chrome B7 Latte + Chrome Activator (top half)
 Formula C
Vero KPAK Chrome B9 Champagne + Chrome Activator
(bottom half)
20Finished Look
 Formula A
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