Product Announcements > Hair Color > #mydentity @guy_tang
Last updated: October 18, 2017

#mydentity @guy_tang

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The secret is out! Guy Tang’s line, #mydentity, is a full line of customized colors that he created to empower his #hairbestie family and enable anyone to find their #mydentity. Flip through the gallery above to see swatches and products!


The details

  • Pre-blended, customized shades
  • Miru-Style X-HP, which offers heat protection up to 450 degrees
  • VibraRiche technology that gives two times the shine
  • Keratin and argan seed oil blend in direct dyes to protect and condition
  • Lavender fragrance


The line

  • Permanent and demi-permanent shades in a Natural Series, a Fashion Series and a Pre-Blended line
  • Five X-PRESS Toners
  • Six Direct Dye Vibrant Pastel shades
  • Four Dual Boosters (can be used as direct dyes or to customize, boost, correct or neutralize any formulation)
  • Four permnanent developers and one demi-permanent developer
  • #Big9 Crème Lightener, which lifts up to nine levels in a single application without heat
  • #Magnum8 Powder Lightener, a dust-free, violet powder


For more information, visit mydentitycolor.com.

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#mydentity @guy_tang

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