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Last updated: September 21, 2020

Henkel Launches Beauty Care United

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Henkel North America Introduces Beauty Care United

Henkel North America just launched “Beauty Care United—Standing Together with Stylists,” a campaign and program to bring back the “unity” in the salon community. Henkel North America represents Alterna Haircare, Joico, Kenra Professional, #mydentity @guy_tang, PRAVANA, Schwarzkopf Professional, Sexy Hair and Zotos Professional.


What Is It

  • The program is designed to support professional salons and hairstylists navigate the “new normal” through motivational tools and education from their favorite artists.


  • All salons and hairstylists can go to for educational video tutorials and to download the Beauty Care United Virtual Kit.


  • The virtual kit will be filled with express service tutorials from top artists like, Larisa Love (@larisadoll), Liz Haven (@lizhaven), Lo Wheeler (@lo_wheelerdavis), Aspen Rae Tengler (@itsaspenrae) and more.


  • It also includes ready-made printable and digital creative marketing assets that salons can leverage to support their re-openings. 


  • Care packages will also be gifted to some of Henkel NA Beauty Care Professional’s most loyal salon and stylist customers, which include: a box of gloves, a bag of face shields, a box of masks, a box of disposable capes and cleaning products like Dial Soap, Dial Hand Sanitizer, and Purex Detergent with Clorox.


“In what could be a challenging time, encouraging stylist and customer confidence can be an important part of the salon re-opening process”, expressed Stefan Mund, Regional Head Henkel Beauty Care Hair Professional NA. ”Leveraging the unifying power of the hairdresser community, Henkel’s ‘Beauty Care United’ program provides salons with tools to help clients and stylists alike feel comfortable in an environment aimed at making them feel and look beautiful.” 


For more information, visit

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