Product Announcements > Hair Color > Vibrant Pastel Direct Dye
Last updated: September 29, 2017

Vibrant Pastel Direct Dye

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Developed by Guy Tang, the #mydentity @guy_tang Vibrant Pastel Direct Dyes incorporate an exclusive keratin and argan seed oil blend to improve the overall integrity of the hair while providing maximum color retention and vibrancy up to 25 shampoos. The six shades fade true to tone, and no developer is required.


The shades are:

  • Arctic Blue
  • Coral Crush
  • Charcoal
  • Lavender Lust
  • Mint of Steel
  • Pink Diamond


For more information, visit

looks created using
Vibrant Pastel Direct Dye

How To Use

Apply to dry hair and process for 20 minutes. For increased vibrancy and animation, use heat and apply to hair that has been prelightened with #mydentity @guy_tang #Big9 Crème Lightener.

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