Vibrant Pastel Direct Dye

Developed by Guy Tang, the #mydentity @guy_tang Vibrant Pastel Direct Dyes incorporate an exclusive keratin and argan seed oil blend to improve the overall integrity of the hair while providing maximum color retention and vibrancy up to 25 shampoos. The six shades fade true to tone, and no developer is required.

The shades are:

• Arctic Blue
• Coral Crush
• Charcoal
• Lavender Lust
• Mint of Steel
• Pink Diamond

For more information, visit mydentitycolor.com.