Product Announcements > Hair Color > ChromaSilk VIVIDS Digital Purple Palette
Last updated: June 13, 2023

ChromaSilk VIVIDS Digital Purple Palette

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PRAVANA has added three new purples to its ChromaSilk VIVIDS Originals collection. The three new semi-permanent shades are Periwinkle, Grape and Smokey Violet and are being dubbed the Digital Purple Palette.

 

The three new shades are cooler-toned purples and join Luscious Lavender, Violet, Purple Tourmaline and Wild Orchid to make for a total of seven purples in the collection.

 

Just like the rest of the VIVIDS, the new additions are designed to be used without a developer, work best on level eight hair or higher, can be used alone or mixed with other VIVIDS and last up to 30 washes. 

 

pravana digital purple ppalette
Photo courtesy PRAVANA

 

For more information, visit www.pravana.com.

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