The 2026 BTC Show Aug 22-25 | Ft Lauderdale — LINEUP ANNOUNCED

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beauty box summer leaderboard (2280 x 282 px) (2)
Color Correction: From Damaged & Brassy to White Hot Platinum
Formula
Formulas
  • Formula A (lightener):

    #mydentity @guy_tang #Big9 + 30-volume developer + Olaplex No.1

  • Formula B (toner):

    Matrix Color Sync 10A + 10-volume developer

  • Formula C (toner):

    Redken Shades EQ 9P + Shades EQ Processing Solution

Color Correction: From Damaged & Brassy to White Hot Platinum

Excuse us while we pick our jaws up off the floor because this color correction is UNREAL. And it was accomplished by none other than Roxy Akopyan (@roxybeautytouch)! Simply shook by the before and after, we had to find out how the BTC Team Member transformed damaged and brassy strands with months of naturally dark regrowth to a healthy and bright white hot platinum.   “One of my unrealistic transformations," Roxy shared in the Instagram caption. "It can be very overwhelming to try to lighten thick, dark coarse hair. If you try to cut corners, that’s the result on the...

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