Product Announcements > Hair > Aveda Smooth Infusion Naturally Straight Styling Creme
Last updated: May 31, 2017

Aveda Smooth Infusion Naturally Straight Styling Creme

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If your clients have unruly locks that are in definite need of taming, Aveda’s got the solution. New Smooth Infusion Naturally Straight Styling Crème is a unique, lightweight formula that progressively loosens curls every time the client styles her hair, making hair easier to straighten morning after morning, and helping to keep it that way day after day. Forget harsh chemical treatments, this is the green, organic way to straighten hair. “A client can use Naturally Straight up to five shampoos, and by that point, her hair will stay straight for three additional shampoos,” say Tippi Shorter, Aveda Global Artistic Director for Textured Hair.

Naturally derived plant fibers invisibly attach to each hair strand to loosen curls— and help hold your straight style in place—while a humidity barrier of tapioca starch and maize helps fend off frizz, even in the most extreme humidity. Safe for relaxed and color-treated hair, Naturally Straight feels soft and light, never stiff or sticky. Plus, it never build up!

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