Latest Stories
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Styling Curls/Texture3 Steps to a Softer, Longer-Lasting Silk Press
Here’s How To Layer Product & Technique So Your Silk Press Stays Smooth Long After the Blowout A perfect silk press balances slip, tension and controlled heat to create a smooth, reflective finish with movement and density through the ends. Celebrity stylist and salon owner Marc Mendez (@therealmarcmendez) proves the difference between “straight” and silky comes down to how you layer your product and control your tension. Here’s how to build slip, shine and longevity, without overloading the hair or frying the cuticle. Move the slider to see the before and after: Formulas Move your cursor across the image to (more…)
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Styling Curls/TextureRamen Noodle Hair Has Returned & No One is Talking About It
Ramen Noodle Hair is Back—But Here’s How It’s Different Than the Early ’00s Look If you’re chronically on HairTok, then you’ve likely noticed that just about everyone—no matter the hair type—is trying out a curly hair routine. This means even those with pin-straight hair are layering on cocktails of products in an attempt to fake a curl pattern that’s not naturally there. …And no one is talking about how these “routines” are just a modern take on the early aughts’ ramen noodle hair. Is the ramen noodle hair resurgence a recession indicator? Just another late ’90s/early ’00s trend making a comeback? (more…)
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Styling Curls/TextureFrom Waves to Coils: How to Pick the Best Brush For Curls
The Key to Frizz-Free, Well-Defined Curls Your Clients Will Love Does your brush really work for your client’s curls? Short answer: Maybe. Long answer: You might need an upgrade. You already know that curls aren’t one-size-fits-all—but the brush you’re using? It could be working against you. Too much tension? Breakage. The wrong bristles? Frizz. Not enough control? Say goodbye to definition. The right tool = better curls. Here’s how to match the brush to the texture for easier detangling, defined curls and clients who can’t stop booking with you. For Wavy to Loose Curls (2A to 3A): Looser curl patterns (more…)
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Styling Curls/TextureWhat is a Fluffy Silk Press? Hairstylists Explain the Natural Hairstyle
This Take on the Classic Silk Press is SO Easy to Maintain… OK so, the “Fluffy Silk Press” isn’t exactly new but rather encapsulates the bouncy, voluminous shape a classic silk press takes after a week or so. While traditional presses are sleek, bone-straight and require a lot of heat to maintain, this trending take intentionally incorporates volume, texture and a natural flow and aids in manageability while reducing the risk of heat damage. Black women across social media platforms are embracing the style and looking to Rihanna, Lori Harvey and Kamala Harris for inspiration. See below for inspo pics and read on (more…)
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Styling Curls/Texture
How To Use a Consultation to Address Curly Client Concerns
Solving Curly Client Concerns: How To Manage Frizz & Increase Definition Frizz, lack of moisture, low definition and shape: All common woes of our beloved curly clients. Learn the right questions to ask to identify curly client needs and desired hair goals with Joico Senior Global Artistic Director Richard Mannah (@richardmannah). Below, learn Richard’s consultation keys to success, solutions for increasing moisture and ways to manage frizz—plus, watch his full curly styling and haircut process with fringe cutting customization tips to flatter any client’s features. Formulas Move your cursor across the image to reveal the transformation Consultation Must-Dos: The Right (more…)
WHAT'S TRENDING
Trending Styling Curls/Texture Looks
The looks stylists are recreating right now
Sculpted Prayer Curls
Defined, elongated curls with intentional, prayerful texture definition.
Bouncy Curl Definition
Springy, sculpted curls with hydrated shine and separation.
Sculpted Curl Definition
Deeply separated curls with enhanced texture and dimensional shine.
Coiled Bounce
Springy, defined curls with dimensional depth and movement.
Sculpted Curl Definition
Dimensional curls with luminous, moisture-rich definition and movement.
Defined Curl Perfection
Bouncy, sculpted curls with enhanced definition and shine.
Scrunched Texture Waves
Bouncy, defined curls with voluminous, piece-y texture.
Plush Curl Definition
Bouncy, defined curls with soft, touchable texture and shine.
Amplified Curl Definition
Bouncy, sculpted curls with enhanced shine and separation.
Sculpted Curl Definition
Bouncy, separated curls with ultra-polished, frizz-free shine.

