Aveda be curly advanced™ Curl Enhancing Cream provides 72 hours of frizz protection in high humidity*, 92 percent more hydration**, and up to two times the shine***, all while increasing curl definition by 89 percent****. Made for performance and perfected by plants, this curl cream is designed for curly and wavy hair. Created with Aveda’s expert team of texture stylists, this curl cream replenishes strength with a peptide derived from plant proteins.
The be curly advanced™ collection was launched with the support of actress Antonia Gentry—read about the partnership here!
https://www.youtube.com/watch?v=y0SwyzF–dU&t=19s
For more information, visit aveda.com.
*Ex-vivo testing on tresses.
**Ex-vivo testing on tresses vs untreated hair.
***Ex-vivo testing on tresses vs unwashed hair.
****Ex-vivo testing on tresses when used with be curly advanced™ shampoo, conditioner, curl perfecting primer and curl enhancer cream vs untreated hair.
*****Per ISO Standard 16128, from plant sources, non-petroleum mineral sources, and/or water.
