Formulas
Want Defined, Frizz-Free Curls? Meet OLAPLEX's Groundbreaking Treatment
Yes, It’s True—What You Didn’t Know About OLAPLEX’s Curl Technology The creators of the bond building category have released one of their biggest innovations in the past decade; and it’s here to help you evolve your salon’s service menu for good. With OLAPLEX’s patented Bond Shaping™ Technology at its core, the OG trailblazer of healing bonds has designed a treatment to restore heal to wavy, curly and coily hair. BTC’s Editors sat down with Christin Brown (@curlfactor)—celebrity curl specialist, California-based salon owner and OLAPLEX brand ambassador—for a stylist’s POV of exactly how this treatment can better serve...
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