Wash & Go’s: How To Simplify Defined, Bouncy Curls

Struggling With Wash & Go Curly Services? Read This Guide  

“​​All hair is ‘wash and go’ hair. But it’s not just as simple as washing and going,” says Atlanta-based curl specialist Shanice Williams (@shanicewilliamsbeauty). “A wash and go can be simple and effective with the right tools.”

Shanice relies on Redken’s Acidic Bonding Curls line to help hairdressers build easy, effective routines—proving that healthy, defined curls don’t require complicated steps. Read the comprehensive guide below for finding simplicity in natural curl journeys. 

The Wash & Go: What @shanicewilliamsbeauty Wants You to Know:

1. Mindset is half the battle. All you need is a mindset shift, a bit of patience and a willingness to learn about your [client’s] natural hair. [Tell your clients]: You have to see the vision and believe that you are beautiful in any hairstyle. You have to wear the hairstyle, don’t let it wear you.

2. Keep it simple. You don’t need a 10-step, 10-product routine to have healthy curls. Get [your client] a good shampoo, conditioner and styler and build a foundation. 

3. Consistency is your friend. Always remember that your hair is like a plant, that should be watered (aka shampoo and conditioned) weekly IF your goal is to have naturally defined curls.

4. Your hair products are only as good as the hair it’s being applied to. A lot of times it’s not a lack of effort, poor product selection or inconsistency in [their] routine. It’s simply about the current condition of your [client’s] hair.

Dear Clients: [When you learn about different hair conditions, then you’ll know there’s nothing wrong with your hair when it’s at its full potential. It’s just a matter of patience and waiting on your new growth to come in and replace your old damaged hair.]

Want defined, frizz-free curls? Try Redken Acidic Bonding Curls.

How to Transition From 10 Years of Locs to Wash and Go 

Shanice got her client’s hair from a decade of wearing locs to bouncy, curl definition with Redken Acidic Bonding Curls Shampoo and Conditioner, and set her curls using Curl Sculpting Gel. “I’ve been using these products on both my natural clients and clients who wear silk presses and extensions because it’s lightweight while still being moisturizing,” Shanice said. 

Photo Credit: Instagram via @shanicewilliamsbeauty

Photo Credit: Instagram via @shanicewilliamsbeauty

Photo Credit: Instagram via @shanicewilliamsbeauty

Photo Credit: Instagram via @shanicewilliamsbeauty

Photo Credit: Instagram via @shanicewilliamsbeauty

Photo Credit: Instagram via @shanicewilliamsbeauty

Photo Credit: Instagram via @shanicewilliamsbeauty

Photo Credit: Instagram via @shanicewilliamsbeauty

Fluffy Wash & Go Breakdown 

Watch Shanice transform her client’s curls to a healthy, fluffy finish with softness using her triple threat recommendation: Acidic Bonding Curls Shampoo, Conditioner and Sculpting Gel. 

Click here to watch the video: 

Restoring Curls From Two Years of Locs to a Defined Afro 

Want to know why Shanice reaches for Redken’s Acidic Bonding Curls lineup to transition a client from years of wearing locs to a soft, bouncy afro? Here’s a product breakdown of what Shanice looks for in a moisturizing shampoo and conditioner with the extra moisture needed to transition styles.

Click here to watch the video: 

Why Acidic Bonding Curls?: 

This silicone-free formula uses Curl-Bond Technology. Ingredients include citric acid (for penetrative repair), glycine (to promote collagen production to prevent breakage) and urea (to remove build-up and provide moisture) that penetrate the hair follicle to build bonds and repair curl strength from the inside. 

This met all the requirements of a lightweight, moisturizing regimen Shanice was looking for in a wash and go. Several other benefits include:

• Build bonds and restores the pattern of curls
• Formulated without sulfates, silicones and parabens
• 72-hour defining, hydrating and frizz fighting
• 92 percent of [clients] saw healthier curls in one use
• Vegan Formula without silicones, parabens, mineral oils and animal derived ingredients

“The Sculpting Curl Gel, formulated with squalane and jojoba oil, was able to adhere better to his hair, which will give him longevity with his style,” she added. 

Dear Clients, Why It’s Worth Investing in a Curl Specialist 

Natural haircare shouldn’t be complicated. Here’s why: “Well, for starters, you’ll save money, time and effort in the long run,” says Shanice. “Also, the right curl specialist will give you the science to back up their practices. Their expertise, gained through continuing education and experience with a variety of hair types, allows them to create a customized regimen tailored not just to your curl pattern but to your hair’s current condition as well.”

Click here to watch the video: 

Simplify your Wash & Go’s with only three products.

Products Used

Conditioners

Acidic Bonding Curls Shampoo & Conditioner

Redken

Gel

Sculpting Curl Gel

Redken

This content is sponsored.