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Last updated: July 08, 2020

Wella Announces Virtual Fundraiser To Support Hairdressers

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Wella Professionals Is Hosting A Virtual Fundraiser To Raise Money For The Salon Industry

Wella Professionals is hosting “Fractured Not Broken,” a virtual fundraiser to support the Professional Beauty Organization’s (PBA) COVID-19 Relief Fund for salon industry relief and The Loveland Foundation, an organization committed to showing up for communities of color in unique and powerful ways, with a particular focus on Black women and girls. Wella is donating $150,000 to each organization, with the goal to raise additional funds amongst viewers throughout the live stream.


Here’s How You Can Help:

  • The livestream will take place on Wella Education’s Facebook on July 12, 2020 at 5PM-7:30PM PT/8PM-10:30PM ET.


  • The event will feature education, artistry, entertainment and inspirational stories from the Wella family of artists and a few special guests, including Briana Cisneros (@brianacisneros), Ryan Weeden (@ryan.weeden), Zach Mesquit (@zachmesquit), Patricia Nikole (@paintedhair), Sonya Dove (@sonyadove), Diane Stevens (@dianecolestevens) and more. Plus, a preview of Wella’s Diversity & Inclusion efforts going forward.


“With this fundraiser, we want to celebrate and support our industry’s strength and resiliency. This has been a challenging time for salon owners and stylists working behind the chair. One thing that keeps us uplifted is our excitement to reconnect with our clients again,” says Carole Protat, Senior Director Education, Wella NA.


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