Articles > Monthly Product Launch List > 11 New Game-Changing Hair Launches To Add To Your Arsenal
Last updated: July 10, 2024

11 New Game-Changing Hair Launches To Add To Your Arsenal

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These Hair Tool & Product Launches Will Upgrade Your Business

We’re only two months into 2024 and we’re already claiming it as a game-changing year in hair product and tool innovations. From the debut of the lightest blowdryer on the market to advances in the fast-acting permanent hair color arena, we continue to see the launch of new revolutionary products. 


Get ahead of the curve with the cutting edge technologies and formulations listed ahead.


1. Schwarzkopf Professional® OSiS+® Curls and Waves Collection

Schwarzkopf Professional® has relaunched and rebranded their cool-girl styling brand, OSiS®, with the brand new Curls and Waves Collection. The updated red and silver packaging gives off major shelf appeal and will have all clients reaching for the four new products. 


Here are all the products in the new OSiS collection:


  • Glow: A lightweight frizz-control shine serum formulated to provide easy combing.
  • Bounty Balm®: A cream designed to enhance natural texture, tame frizz and help reduce breakage while improving detangling. 
  • Tipsy Twirl®: Delivers medium hold, strong definition, lightweight volume and protects against humidity.
  • Curl Jam: A lightweight formula designed to soften, moisturize and add curl definition and shine.


Photo Credit: Instagram via @schwarzkopfusa


2. Moroccanoil® Frizz Control Shampoo & Conditioner

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Moroccanoil® expands their Frizz Control Collection with Frizz Control Shampoo and Conditioner. The two new products work on all hair types to nourish, tame frizz and flyaways without weighing down the hair.


“Bringing professional-grade, salon-quality solutions to our customers is what drives innovation at Moroccanoil,” says Moroccanoil® Co-founder Carmen Tal. “We developed the Frizz Control Collection to address the needs of every hair type and texture prone to frizz, and expanding this collection to include the new shampoo and conditioner is an exciting next step in supporting the complete frizz-free hair regimen.”


Photo Credit: Instagram via @moroccanoilpro


3. Paul Mitchell Clean Beauty Color Protect Collection

Paul Mitchell has expanded their Clean Beauty line with five new offerings that invite stylists to introduce environmentally-conscious color care options to guests both in-salon and in between visits.


Paul Mitchell Clean Beauty expansion includes: 


  • Clean Beauty Blonde Shampoo: A purple shampoo that gently cleanses blonde, highlighted, silver and gray hair while eliminating brassy tones. 
  • Clean Beauty Color Protect Shampoo: A sulfate-free shampoo that gently cleanses hair while protecting color.  
  • Clean Beauty Color Protect Conditioner: Conditioner for color-treated hair that replenishes strands while extending color vibrancy.
  • Clean Beauty Color Protect Leave-In Treatment: Protective leave-in treatment that nourishes, boosts shine and protects against fading.  
  • Clean Beauty Color Depositing Treatments: Five new Color Depositing Treatments (plus a clear Shine Enhancing Treatment) that keeps color fresh and enhances vibrancy in between salon visits.


clean beauty color depositing treatments john paul mitchell systems
Photo courtesy JPMS

4. amika pro smooth over frizz-fighting treatment & priming shampoo

amika continues to redefine their commitment to professional hairstylists; first with the Stylist Collective, and now with the launch of their first salon-only treatment. Their smooth over duo is clinically proven to reduce frizz for all hair types without compromising texture. The smooth over priming shampoo is used to cleanse and prepare the hair before applying the heat-activated frizz-fighting treatment


Here’s what stylists need to know about each product:


pro smooth over priming shampoo:


  • Breaks down build-up for proper treatment penetration
  • Infused with French pink clay and white charcoal powder to absorb dirt, oil and toxins
  • Uses Indian cress stem extract to promote a balanced, healthy-looking scalp


pro smooth over frizz fighting treatment:


  • Formulated without formaldehyde or protein​
  • Vegan and no harsh smell​
  • Fights frizz for six to seven weeks*
  • Smooths hair using glyoxylic acid​
  • Two sets of directions for curly or straight smoothing results ​
  • Easy spray application ​


Photo courtesy of amika


5. Dyson Supersonic r™

Dyson® is reinforcing their commitment to professional hairstylists with the launch of the Supersonic r™. The brand new blowdryer is 30 percent smaller, 20 percent lighter and easier to maneuver than the already super lightweight, OG Supersonic™—saving the wrists and shoulders of busy hairstylists everywhere.


Being tasked with creating the smallest hairdryer on the market was no easy feat—here’s a look at how Dyson engineers made a dryer different than any other.


  • Ultra Lightweight: It weighs just 325 grams, less than the weight of a bottle of hairspray.
  • Revolutionary shape: The shape allows professionals to comfortably and with control, dry and style hard-to-reach sections of hair.
  • Streamlined airflow: Dyson’s curved heater is made of symmetrical copper foils to deliver high-pressure air more evenly, without uneven bursts of hot air—ultimately eliminating excess heat damage.
  • Precise heat & air settings: The dryer is designed with three precise airflow settings and four heat modes, including constant cold shot. The controls and LED indicators are both on the handle all within a thumb’s reach so stylists can adjust without interrupting the styling session. 


Photo courtesy Dyson


6. Living Proof® Scalp Care Density Serum

Living Proof®’s new anti-aging scalp serum works to provide thicker, fuller hair for all stages and ages. Scalp Care Density Serum is clinically proven to show results in as little as 90 days. 


Scalp Care Density Serum is formulated with Living Proof’s powerful and patented HairTech ingredients:


  • Anti-Gray Complex: Antioxidant and amino acid blend reduces the appearance of gray hair. 
  • Pea Sprout Extract: Phytonutrients protect the scalp to help balance the hair growth cycle.
  • Density Boosting Technology: Promotes natural growth and reduces shedding.
  • Amaranth Peptides: Increases the diameter of hair fibers for fuller, thicker-looking hair. 


Photo Credit: Instagram via @livingproofinc


7. CHI Color Express 10-Minute Hair Color

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CHI® joins the fast-acting permanent hair color game with new Color Express 10-Minute Permanent Hair Color. Stylists can offer a fast, clean and natural hair color available in 20 shades. The new cream-base formula offers full gray coverage with Hue Definition Technology to preserve hair integrity during color processing.


Get to know Color Express Permanent Color:


  • Silk cream base has built-in protection for sensitive scalps
  • Contains antioxidants to prevent fading
  • Deposits intense moisture during color services
  • Conditions while providing natural smoothing agents
  • Locks in moisture and seals cuticle
  • Adds depth, dimension, light reflection and maximum shine and color vibrancy


Photo courtesy CHI


8. VERB Jumbo Ghost Oil

VERB now offers its best-selling Ghost Oil in a four ounce bottle. The weightless hair oil is formulated with moringa oil to hydrate, tame frizz and enhance shine for all hair types and textures by 75 percent.


How to use: Use two to three drops of Ghost Oil on damp or dry hair to experience all of its benefits.


Photo Credit: Instagram via @verb


9. Wella Professionals Koleston Xpress

Wella Professionals Koleston Xpress is a new 10-minute permanent hair color that delivers 100 percent gray coverage. It’s formulated with the brand’s exclusive Control-X Technology and Me+ Dye to guarantee even color distribution and processing. It’s available in 13 shades among three color families (neutral, warm and cool) to cater to all hair shades and textures.


Photo courtesy Wella Professionals


10. Beyoncé’s Cécred Foundation Collection 

Beyoncé’s much-anticipated haircare line, Cécred, has launched exclusively on Cé The brand’s first collection is the Foundation Collection which is made up of eight products that cleanse, condition, nourish and repair. The products are designed for hair textures from straight to coily including virgin, color-treated, chemically-processed and heat-styled.


Read more about the new brand here.


Photo Courtesy Cécred



R+Co’s new CHAINMAIL Thermal Protection Styling Spray features 450 degree heat protection and flexible hold. It is ideal for creating smooth, voluminous styles that last yet can be brushed through to reshape styles.


CHAINMAIL’s ingredients include:


  • High-Tech Polymers: Offer heat protection and flexible, brushable hold.
  • Water Lily Extract: Provides silky, soft volume with movement and bounce.
  • Celery Seed Extract: Smooths and hydrates.
  • Sunflower and Jojoba Oil: Seals cuticles and adds shine.
  • Sweet Almond and Avocado Oil: Nourishes and improves manageability and elasticity.


Photo Credit: Instagram via @randco


Up Next: All of the products that launched in January 2024.