SEVEN Haircare Appoints Sheue Pella As President

SEVEN haircare is proud to announce Sheue Pella as its new President to take the company into its next phase of growth. Having held a position in salon leadership at Fred Segal Beauty early in her career, Sheue parlayed an affinity towards B2B and B2C luxury business into double digit growth as a sales executive with Kerastase, Shu Uemura Art of Hair and fine jewelry purveyor Boucheron.

As an early employee of SEVEN haircare, she established the indie brand in the Los Angeles region before moving on to found the company’s signature education program. Stepping into her new role of President, these many talents will merge to provide a bold new vision for the brand.

“Sheue helped set the standard at SEVEN haircare,” says Marsha Glazer, Owner of SEVEN haircare. “She understands that an empowered, motivated, dynamic account team is essential to offering our partner salons across the country the support and tools they need to thrive. She knows what the pillars of success will be for SEVEN haircare, because she has been there beside us, building them from the beginning.” 

With Sheue’s elevation to the role of President, SEVEN haircare completes an all female executive team including VP of Education Monica Nguyen, Director of Operations Lisa Biermann, Director of Brand and Marketing Khristina Kravas and Director of Sales Ashley Short.

“I am beyond thrilled to have this opportunity to work alongside my dynamic executive team to write the next chapter of SEVEN haircare’s saga of growth. With a highly trained inside sales and support team, impactful first-class education events and a library of high performance, natural-inspired luxury products, we are poised to take SEVEN to brilliant new heights, expanding into additional markets, domestic and abroad, and increasing our resources and ability to help salon owners and hairstylists thrive,” says Sheue.

SEVEN haircare is excited for this partnership and looks forward to continued success with the introduction of innovative, groundbreaking product launches and growth of its network of salon partners.