Alterna Haircare Announces Its New Brand Ambassador

Alterna Haircare announced celebrity hair stylist Andrew Fitzsimons as its new brand ambassador. In this new role, Andrew will expand the brand’s existing celebrity footprint, develop social media content for stylists and consumers and help grow the brand’s education programs.

“As someone who has dedicated his career to the celebration of beauty for women of all shapes, sizes, ages, colors and hair types, I am so proud to be joining Alterna Haircare with their innovative approach to luxury haircare,” says Andrew. “I’m looking forward to hitting the ground running and helping the brand celebrate the beauty of everyone.”

Andrew with actress Jaimie Alexander, star of “Blindspot.”

With more than 15 years of experience and a rapidly growing social media following, Andrew is an internationally sought-after stylist who brings his passion, professionalism and innovative talent to his work within fashion, beauty, commercial and celebrity.

His work has been featured in top publications including Vogue, Elle, Harper’s Bazaar and Marie Claire. He also has an impressive list of celeb clients such as Kim and Kourtney Kardashian, Karlie Kloss, Bella Hadid, Kendall Jenner and Ashley Graham.

Kourtney Kardashian snaps a pic with Andrew, her stylist.

“We are thrilled to welcome Andrew to the Alterna family,” says Alterna General Manager Raphael Grange. “His unique talent and passion for hair are a perfect match for our brand, especially as we look to continuously inspire and grow our salon professional community.”

As Alterna’s brand ambassador, Andrew will share tips, tricks and how-tos on how he uses Alterna products on his celebrity clients, aid in digital content creation and collaborate with the Alterna Global House of Experts on upcoming trend collections, product development and education platforms.

As part of his new role, Andrew will aid Alterna in its digital content creation.