Alterna Haircare Welcomes New Director of Sales and Education

As a pioneer in the professional luxury hair care industry, Alterna Haircare is excited to announce a new Director of Sales and Education! Evan Parker-Calderon is the newest addition to the team and will continue the company’s mission to expand their state-of-the-art formulas and setting industry standards for professional hair care.

Specifically, as the new Director of Sales and Education, Evan Parker-Calderon will focus on driving the brand’s business objectives across the salon professional channel west of the Mississippi. He will be working with Kelly Melvin, Director of Sales and Education, East and report to Jennifer Rattazzi, who was recently promoted to Area Vice President Salon Professional, North America.

“We are extremely excited to welcome Evan to the Alterna Haircare family,” said John Powers, Vice President Sales and Education, The Americas. “His extensive experience in the beauty industry and his talents will fit extremely well with our salon professional team as we continue to grow and develop Alterna Haircare in the luxury haircare marketplace.”