Losing Retail Sales? Read 3 Tips To Make More Money

3 Tips for Selling Retail WITHOUT Being Pushy

Selling retail can be stressful—not just for you, but also for your clients. It might seem like being aggressive is the only way to make sure clients go home with quality products, but OLAPLEX Artist Carlos Rojas (@colorbycarlos) is here to tell you it’s not. In fact, he shared his go-to retail tips for boosting your sales and making sure clients are getting what their hair needs. 

Keep scrolling to learn his secrets for selling product and his go-to products for combating common haircare concerns.

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1. Clients transitioning to low maintenance looks? It’s time to switch their shampoo 

Here’s the thing: low maintenance is becoming the haircolor trend. Just like blondes need purple shampoo, low maintenance looks also require a specific cleansing routine. For daily shampooers, Carlos offers a softer shampoo.

“What’s great about OLAPLEX No.4 Bond Maintenance Shampoo is that it is gentle enough for everyday use,” Carlos adds. “And it’s now available in new liter-size OLAPLEX shampoo and conditioners,” Carlos explains. “They’ve seen OLAPLEX No.4 Bond Maintenance Shampoo and No.5 Bond Maintenance Conditioner at your backbar. Now it’s available in a size that is perfect for them to use at home and you know they are using a product that won’t disrupt the beautiful work you’ve done behind the chair.” 

Screenshot Alert! Use this AMAZING diagram as a reference for low maintenance looks!

2. Trying to sell retail? Avoid a product pitch!

“It’s important to educate clients on the products they need without being condescending,” explains Carlos. His advice? Use terms like “In my experience” and “What I’ve found”. Rely on your strong stylist/client relationship to let them know you have their best interests at heart. 

Carlos shared a few more tips to help you grow your retail sales:

• ALWAYS have your retail shelves stocked. We know inventory has been hard this year, but the only way to avoid clients shopping elsewhere for products is to have what they need ready to go. “Be gracious and ready for when your client needs something,” adds Carlos. 

• DON’T line up products. Instead, use an organic approach to discuss products. “Tell them what you’re using when applying so they know exactly what that product is for,” Carlos suggests.

• Bring the appointment full circle. Once you’ve introduced them to products during their appointment, circle back with them about what products they need to go home with that day, and don’t push if they only want to purchase a few products at a time. 

• Pay attention to what clients say about their hair. “If your client tells you ‘My hair feels so soft!’ respond with ‘I used THIS!’ and show them the actual product,” explains Carlos. 

3. OLAPLEX Cheat Sheet: What Your Client Really Needs

With clients waiting longer between appointments, communicate that they don’t have to wait for an in-salon OLAPLEX treatment to keep their hair healthy. Below, Carlos shared common hair concerns and his OLAPLEX secrets to send clients home with.

Concern #1: Frizzy ends

Try This! : OLAPLEX No.7. “Everyone loves the No.7 Bonding Oil because just a little bit on the ends makes a huge difference,” Carlos explains. 

Concern #2: Dry, dull locks

Try This: OLAPLEX No.8 & No.9. Whether clients had a little too much fun at the beach or their hair just needs some post-summer TLC. The No.8 Bond Intense Moisture Mask and No.9 Bond Protector Nourishing Hair Serum will add moisture, richness AND protect and preserve their fresh fall color. 

Concern. #3: Dull, Damaged Hair

Try This: OLAPLEX No.0. “For clients that feel their hair needs more strength, OLAPLEX No.0 Intensive Bond Building Hair Treatment really gives hair the extra boost they’re looking for,” Carlos explains. 

Pro Tip: For additional strength, Carlos likes to offer OLAPLEX No.0 and No.3 Hair Perfector as a take-home duo.