Turn Conversation Into Retail Sales
Looking to make more cash behind the chair? Of course you are, and it’s no secret that retail is one of the best ways to do that! Here’s how to turn your salon conversation into retail sales the moment your guest walks through the door.
You’re a hairdresser, but you still need to sell. Here’s why:
- Clients look to you for advice, and they don’t always know the best way to maintain their haircolor or chemical treatment on their own.
- For example, if a client uses drugstore shampoo on new highlights or a fresh vibrant color, and the shade fades or the highlights turn brassy, she isn’t going to be happy.
- Avoid this by working home-care product information into your conversation during the color service—sell it as a “prescription” for their hair.
- BONUS! According to Rosy Salon Software, when a client purchases the proper home-care products from the salon, they are three times more likely to stay loyal to you and the salon.
If you don’t know your products, you’re doing yourself a disservice. Here’s why:
- You need to be the expert. If the client has any questions on how to take care of their hair, you need to be able to answer quickly and assertively.
- Educate yourself about the products the salon has available—set time aside to visit each brand’s website, read the labels and test the products.
- This allows you to effectively recommend the best solutions for your clients.
Start the sale, pay attention and be subtle—these three factors make the sell easier. Here’s why:
- Start the conversion during the consultation and carry it all the way through the service. This gains their trust.
- Get to know their hair, how it behaves, problem areas or even struggles the client has when styling at home.
- Ask what’s important to them when it comes to product performance or what their specific hair care needs are, that way you can unlock what prompts them to accept a sale.
- Take the time to offer styling tips, techniques, as well as products and tools to help solve any issues your clients may be having. Show them the steps you use to style their hair and offer better ways they can do the same thing for themselves at home.
Follow through and always have what your client wants in stock. Here’s why:
- Keeping up with your clients is a personalized touch that other stylists and salons don’t always offer.
- Use email/text to remind clients to re-purchase these products, reserve products for their next appointment or to make product suggestions based on recent or even future services.
- Stay on top of your inventory—never be out of product or over order again with Rosy Salon Software’s Salon Inventory Management and Product Reservations.
So, when it comes to selling retail, it really is a no-brainer. You’ve already created the market for products, why not be the one who sells them? Not only is it great for your customer and their hair, but it makes you and your salon more money.