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Last updated: February 09, 2024

OLAPLEX Announces New Brand Ambassadors

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Find Out More About OLAPLEX’S 4 New Brand Ambassadors

New year, new Global Brand Ambassadors for OLAPLEX. The industry-favorite brand is welcoming four new faces to their current roster of stylists and colorists.

The brand is proudly welcoming:

  • Jenna Perry (@jennaperryhair)
  • Cervando Maldonado (@cervandohair)
  • Naeemah Lafond (@naeemahlafond)
  • Jacob Schwartz (@jacobschwartzhair)


These four join the likes of Tracey Cunningham (@traceycunningham1), Chad Kenyon (@chadkenyon), Bianca Hillier (@biancacolour), Guy Tang (@guy_tang), Samantha Cusick (@samanthacusicklondon) and more to promote OLAPLEX’s brand and products. 

According to the brand, they’ve established 2024 as “the year of the PRO”—a celebration of the brand’s talent, artistry and commitment to providing industry-leading formulations. “OLAPLEX was created with PRO hairstylists as a top priority, which is why our Global Brand Ambassadors remain at the heart of our business,” said Charlotte Watson, Chief Marketing Officer for OLAPLEX. “With the addition of these latest Ambassadors, we are expanding our network of talent to include some of the most sought-after hairstylists and colorists who bring with them expert cutting and styling techniques and an A-List celebrity clientele including Margot Robbie, Kirsten Dunst, Kendall Jenner, Emily Ratajkowski, Camila Morrone and more.”


Here’s Everything You Need To Know About OLAPLEX’s New Ambassadors

Jenna Perry: As the Founder and Creative Director of Jenna Perry Hair Studio in New York City, Jenna remains one of the most influential and sought-after colorists in the country. Her artful approach to natural-looking color has led her to become the go-to colorist for A-list clientele such as Bella Hadid, Kendall Jenner, Emily Ratajkowski, Camila Morrone, Karlie Kloss, Maude Apatow, Grace Van Patten, Chloë Sevigny, Jennifer Fisher and more. Having sparked numerous viral hair trends, such as “fashion hair,” “Hot Girl Hair” and ““#NYCBlonde, the industry veteran continues to attract fans in search of her effortless aesthetic and signature balayage technique.


CLICK below to meet Jenna:

Photo Credit: instagram via @olaplex


Meet Cervando Maldonado: As an editorial and red carpet regular, Cervando Maldonado’s celebrity clientele includes A-listers such as Margot Robbie, Camila Morrone, Miley Cyrus, Laura Harrier, Carey Mulligan, Lily Aldridge, Reese Witherspoon, Kirsten Dunst, Kristen Stewart, Rosie Huntington Whiteley and more. The LA-based stylist is also responsible for many of Hollywood’s most notable haircuts and is regularly cited as an expert for leading fashion and beauty publications.


CLICK below to meet Cervando:

Photo Credit: instagram via @olaplex



Meet Naeemah Lafond: Whether her hairstyles are gracing the pages of Vogue, Allure, L’Officiel, or walking the runways at New York Fashion Week, Naeemah Lafond is an incomparable talent in the beauty industry. The Haitian-American, New York-based stylist is internationally recognized for her impressive statement looks. Designers regularly seek out her avant-garde approach to hair styling for all textures. As both an artist and educator, Naeemah is committed to increasing the diversity of hair types featured by the industry’s top beauty and fashion brands.


CLICK below to meet Naeemah:

Photo Credit: Instagram via @naeemahlafond


Meet Jacob Schwartz: After apprenticing under acclaimed colorist Tracey Cunningham in Los Angeles, Nashville native Jacob Schwartz has established himself as one of the industry’s most in-demand hair talents. Known for his effortless, natural-looking color, Jacob’s roster of A-list clientele includes Margot Robbie, Lana Del Rey, Sydney Sweeney, and Kirsten Dunst. His ultimate goal? Collaborating with clients to find their perfect color and ensure they feel unparalleled confidence when they leave his chair.


CLICK below to meet Jacob:


Photo Credit: instagram via @olaplex


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