OLAPLEX INTRODUCES AI TEAM MEMBER

New AI Team Member at OLAPLEX

This month, OLAPLEX launched an exciting new campaign to increase virtual engagement. Their community of professional hair stylists and consumers will be able to interact with OLAPLEX’s new virtual team member on their website, social media platforms and even online events.

She/He/They was created by taking images of more than 240 brand advocates and employees to create an accurate, bias-free representation of the entire team. The voice is a combination of about 15 team members that accounts for differences in accents, gender and tone of voice. Their new virtual team member captures the charisma and happiness of the OLAPLEX team while answering questions online and educating on OLAPLEX products and campaigns.

“The new OLAPLEX Virtual Team Member is the synthesis of us – the people that built the brand from the ground up, mirroring the community of professional hair stylists and consumers that we serve,” said JuE Wong, Chief Executive Officer of OLAPLEX. “As unique as we are as individuals, we are united by our passion for OLAPLEX.”

 

 

 

 

 

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For more information, visit olaplex.com.