Are You Selling Impulse Products Like Crazy? 💸 If Not, You Should Be Doing This…
’Tis the season for busy days and long hours in the salon—but it’s also the most wonderful time of year to sell impulse products! Translate your holiday rush into major retail sales—think holiday deals, stocking stuffers and last-minute gift shopping! We’ve combed through our BTC archives to break down everything you need to know about making money by selling impulse products LIKE THAT.
1. Keep Your Products Hot & Fresh
Your impulse products need to be the exciting must-haves your clients can’t leave without.
- Your average clients are coming in anywhere between four to six weeks, so make sure your retail displays are rotating regularly. If your clients come in and see the same impulse products at every appointment, they will lose their impact.
- Be aware of important holidays and seasonal best-sellers. For example—the holiday season is crazy busy, so stick to smaller and cheaper products that your clients could snag for last-minute stocking stuffers.
- These are four easy and trending impulse buys (AND you can get them now in the BTC Shop!): Pony Popper, Tangle Teezers, Selfie Lights and invisibobbles.
- Convenience is key. During the holiday rush, sell greeting cards and gift cards at the reception desk, so your clients can skip a run to Hallmark, and knock out the entire gift at once. Display holiday-themed bags and ribbons, and offer to wrap their products—they’ll be more likely to spend if it’s all in one place.
2. Slay The Display
Keep it clean, make it POP and sell major retail.
- Create an eye-catching, attractive display that draws attention. Try using signs and bright colors that clearly advertise time-sensitive sales that your clients won’t want to miss out on.
- Place impulse retail next to your best-selling products.
- Keep your displays nice and clean. Yes, that means dusting off your products that have been hanging on the shelves for awhile.
- Hang up signs on the shelves and at your station that advertise a featured product, and spark a conversation with your client about why that product is a salon favorite.
3. Know Your Hot Spots
The easier you make it for your clients to buy, the more likely they are to spend.
- The Reception Desk: This is your gold mine for selling impulse retail—think what products your clients can’t leave the salon without. There should always be a front display (loaded with take-home products!) close by the main desk because this is the first and last place your clients will be during their salon visit.
- The Shampoo Bowl: Always walk your clients through each product you’re using AND why. This is an underrated selling spot because you get the opportunity to really sell the products they are experiencing. Always offer to show them these products—and mention any special deals—at the end of their appointment.
- The Stylist’s Station: Keep this area clean and attractive, and only keep the styling products you’re using on that specific client at your station during each appointment. Try showing them how they can use each product at home. Educate your client = make more money!