BTC’s Editors Tried This New Customized Hair Treatment. Here’s What Happened.

In a workspace that revolves around writing, filming, editing and creating all things hair, the BTC Editorial and Video squad knows a thing or two about salon appointments. In the never-ending world of add-ons, it’s rare when a treatment catches our teams’ eye AND can make stylists extra cash. 

From LA to Chicago, our teams were invited to experience Davines’ new Herbal Hair Infusion, the new professional Naturaltech Treatment at Gregga Hair Salon (Los Angeles) and Reverie Salon (Chicago). Keep scrolling to follow our teams’ experience of the instant custom cocktail treatment on four different hair types, colors and textures to see why this interactive system is BTC-approved. 

A look at Davines’ Herbal Hair Infusion lineup:

It starts with a quiz: Tailor this treatment to every client

At the shampoo bowl, clients quickly review the Digital Consultation Tool quiz to reveal their customized Herbal Hair Infusion combination. PS—this treatment is recommended to be 20 percent of the service, averaging between a $40 to $50 add-on.

In the quiz, clients are asked a short series of questions pertaining to more than hair texture and concerns; but, what overall benefits they’re looking for in a hair treatment. Once completed, one Base and one Booster are recommended for the stylist to mix to create a client-tailored treatment.

Here are the Herbal Hair Infusions everyone tests for:

Each treatment is made of two products, a Serum Base and a Botanical Extract Booster made with regenerative organic ingredients. The combination of any given two balance, restore and add nutrients back into the hair. Take a look at the possible 24 combo options below!

1. Highly Naturally Derived Serum Bases:

• Tailoring Volume Base (1): For fine and thinning hair. 
• Tailoring Moisture Base (2): For dry and brittle hair. 
• Tailoring Radiance Base (3): For color-treated hair that lacks shine. 
• Tailoring Strength Base (4): For damaged hair. 

2. Botanical Extract Boosters:

• Volumizing Booster (1)
• Hydrating Booster (2)
• Illuminating Booster (3)
• Fortifying Booster (4)
• Controlling Booster (5)
• Blonde Brightening Booster (6)

Once the client’s treatment combination is identified, their stylist will mix the treatment right at the shampoo bowl. This not only bonds the clients and stylists by creating a conversation but allows clients to feel involved and educated about their own hair needs and concerns. 

Check out BTC’s Video Production Assistant Lauren’s hydrating before & after!

• Lauren’s treatment: Base 1, Booster 2

 

 

How to effectively communicate the need for add-on treatments

An interactive treatment will always be a money-maker in the salon. Being able to show your clients the exact ingredients that will treat their hair is an experience every client is interested in. Reverie Salon owner and #ONESHOT Hair Awards winner Sal Misseri (@sal_misseri) says, “When I’m adding this service to my color client’s appointment, I don’t give them an option. I tell them in order to have a healthy color appointment, a treatment is necessary.” 

 

Below, check out Marissa (@hairbymarissa.w) at Reverie Salon, Chicago prepping and Gregga Prothero (@gregga.la) owner of Gregga Hair Salon, Los Angeles applying the treatment. 

 

 

Four different hair types, four effective results

From dry scalps to natural waves to brittle ends—all with four different color-treated hair types, the results speak for themselves.

 

This customizable treatment is truly a must-try for every stylist looking to make their appointments an elevated experience. To learn more about Davines Naturaltech Tailoring Herbal Hair Infusion and to become a Davines salon, click here!

Tailored treatments from left to right:

Steph, BTC Editorial Director: Base 1, Booster 1
Ali, Senior Editor: Base 1, Booster 2
Heather, Senior Video Production Manager: Base 2, Booster 1
Lauren, Video Production Assistant: Base 1, Booster 2

 

UP NEXT: The Instant Blonde Treatment That Will Make You Hundreds…