View Demi-Permanent Color

Meet the color collection developed in Parma, Italy by Davines’ Research and Development Laboratory: View. It’s a delicate tone-on-tone demi-permanent color line that reduces the risk of hair breakage, protects the hair structure and guarantees extreme shine. Formulated with “natural polyglycerols” extracted from olive oil, these ingredients provide extreme shine, moisture and softness to the hair while reinforcing the hair structure. 

In line with Davines’ commitment to the environment, View is made with 88 to 93 percent natural-origin ingredients and 95 to 99 percent biodegradable ingredients. View has an acidic pH and features a versatile system that is extremely easy to use. It can be applied both on dry (clean or dirty) or wet hair, without lifting natural melanins. Additionally, View can disguise the first sign of white hair, up to a maximum of 50 percent. 

Check out this creamy blonde creation by @lukasz.podgajny.hair of @radiohairsalon in London using View:

Photo Credit: Instagram via @lukasz.podgajny.hair

How It Works

View has a processing time of 5 to 20 minutes, to be visually checked. The mixing ratio is 1:1 of hair color and 10-volume activator. The color naturally fades after 6 to 8 weeks or 15 to 20 shampoos depending on the hair’s condition or external factors. Click here to see all of the shades!

For more information, visit davinespro.com.