Shades ALK

Redken is officially filling a missing gap in the color world with Shades ALK, a liquid-cream alkaline demi-permanent hair color. This new addition to Redken’s color line brings the performance of permanent color with the conditioning benefits of a gloss.

This “power gloss” delivers up to one level of lift, up to 75 percent gray coverage and vibrant results that last up to eight weeks—making it ideal for gray blending, base bumps, color correction and first-time gray clients.

Why stylists will love Shades ALK:

• Ammonia-free, fragrance-free, silicone-free, mineral oil-free and paraben-free
• Liquid-cream hybrid for precise, even saturation
• Up to one level of lift + deposit in one step
• Up to 75 percent gray coverage
• 14 percent Hydro-Magnetic Complex for visibly healthier, shinier hair
• Over 50 fully intermixable shades

Here’s what to know about using Shades ALK:

• Developer: 10 Volume Pro-Oxide Cream Developer
• Mixing Ratio: 1:1.5
• Process Time: 20 minutes on dry hair

For more information, visit redkenpro.com.

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