Photo courtesy of Davines
Formulas
How to Introduce a New Color Line (Without Disrupting Your Client's Experience)
Nervous About Trying Something New? Here's How Three Colorists Actually Did It Introducing a new color line can feel like a gamble—especially when timing, tone and trust are on the line. It’s not just about what’s in the bowl—it’s how you explain it, how it fits into your existing services and how it makes your client feel. To show what this can look like in real time, we asked Jehnna Foster (@jehnnafoster), Amanda Jordan (@freshcoasthairco) and Yasmeen Alexis (@wellnessbyyaz) how they roll out new color without disrupting the client experience—using The Present Time Colour, Davines’ new alkaline demi-permanent line,...
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