News > Davines North America Appoints New CEO
Last updated: September 13, 2021

Davines North America Appoints New CEO

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Alejandro López Joins Davines North America As New CEO

International sustainable beauty brand Davines Group welcomes Alejandro López as new CEO for Davines North America. Alejandro will develop and implement effective business strategies and programs that continue the growth of the Davines leading subsidiary as well as act as an ambassador, exemplifying the brand’s mission and values in the market.


The new appointment comes a few months after Anthony Molet, who has led the North American subsidiary of the Italian beauty company for 13 years, succeeded Paolo Braguzzi at the head of Davines Group in May 2021.


“I am particularly excited to welcome Alejandro to the extended Davines Group family. His deep knowledge of the North American market, combined with his experience abroad, makes him an important asset for us” says Anthony. “But most of all, I see in Alejandro a great fit for our set of values for people and the planet, which is always the origin of our growth strategy.”


After several years with L’Oréal in Latin America, Alejandro joined L’Oréal USA in their Professional Products Division where he played the role of GM for several brands including L’Oréal Professionnel and Kérastase, and then of SVP/GM at SalonCentric, the distribution branch of L’Oréal USA. 


“It is an honor to join the Davines Group, one of the most reputable companies in the professional beauty industry, both for the quality of their products and their pioneering approach to sustainable
beauty,” says Alejandro López. “I take immense pride in being able to leverage the heritage of the Davines and Comfort Zone brands to contribute to the growth of the group”.


Alejandro will report directly to Anthony Molet (Group CEO) with dotted lines to Mark Giannandrea (Global General Manager Davinesfor the haircare business, and to Arnaud Goullin (Global General Manager Comfort Zonevia Brian Brazeau (Managing Director of Comfort Zone North Americafor the skincare business.


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