Product Announcements > Demi-Permanent Color > LumiShine™ Demi-Permanent Liquid Color
Last updated: March 06, 2018

LumiShine™ Demi-Permanent Liquid Color

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Loving LumiShine™ Demi-Permanent Liquid Color’s glossy shine and straight-from-the-bottle perfection? Get ready to fall head over heels…again. Introducing 11 NEW swoon-worthy shades of Joico LumiShine Demi-Permanent Liquid Color—the color stylists voted their #1 Favorite New Haircolor line at the 2016 Stylist Choice Awards. Why the lovefest? Whether you want to refresh faded color, tone a hue to perfection, blend gray naturally or give hair a gorgeous gloss-over, this versatile, ammonia-free formula is always a winner!


Joico LumiShine’s breakthrough ArgiPlex Technology transforms from the inside out, leaving hair with up to 2 times the shine compared to untreated hair, and 100 percent replenished and re-strengthened. The 11 new shades include: 10NC, 8NC, 4NC, 9NA, 5NA, 3NA, 6NV, 9V, 7V, 3VV, and 4NWB.


Why You’ll Love Them
– Outstanding color, shine and condition in one service
– Amazing versatility: refreshes faded color, tones, blends away gray, boosts shine
– Intermixable, easy-to-use palette of 33 shades
– Gentle pH balanced, ammonia-free formula


For more information visit

Manufacturer: Joico, @joico

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LumiShine™ Demi-Permanent Liquid Color

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