Blonde Life® Color Enhancing Masques

Packing a two-in-one punch, Joico‘s Blonde Life® Color Enhancing Masques deliver hydration to highlighted strands, while restoring and maintaining salon-fresh blonde tones. With color enhancement that lasts up to three washes*, these masques will help reduce breakage by up to 60 percent with a single use**. They are available in the shades Violet, Silver and Rose Champagne.

Joico Global Brand Ambassador and Artistic Director Larisa Love (@larisadoll) is always recommending Blonde Life® Color Enhancing Masques for color clients: “I am so excited for the color enhancing masques because my clients love to change up their color all the time without having to visit the salon as frequently.”

• Larisa’s Stylist Tip: “Properly advise your clients, based on their individual needs, on how to use the masque correctly for at-home care,” Larisa explains
• Larisa’s Client/At-Home Tip: “I recommend using it on damp, clean hair. Apply evenly throughout and comb through from root-to-ends with a wide-tooth comb/brush for even distribution. Leave on for at least five minutes then wash out with warm to cold water,” she adds.

Formulas

Take A Look Inside Blonde Life® Color Enhancing Masques:

• Monoi Oil: A rare, exotic blend of coconut oil and Tahitian gardenia flower
• Tamanu Oil: A rich, Southeast Asian UV-absorber, packed with fortifying Omega-6 and-9
• Arginine: A naturally occurring amino acid crucial to hair’s strength
• SmartRelease® Technology: Our one-of-a-kind liposome delivery system packs a punch by continuously releasing a trifecta of healthy-hair ingredients—rosehip oil, arginine and keratin—to help repair, strengthen and protect hair from the effects of daily styling

For more information, visit joico.com.

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*When using Blonde Life Shampoo

**Against combing breakage on damaged hair, when used with Joico Blonde Life shampoo vs. untreated damaged hair