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Formulas > Get Rumer Willis’ Hot New Shine
February 2, 2016

Get Rumer Willis’ Hot New Shine

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  • Base Formula:

    Mix Joico LumiShine Permanent Color equal parts 3N + 4NA with 5-volume developer. Let hair process for 20 minutes.

  • Glaze:

    Mix LumiShine Demi Permanent Liquid Color equal parts 4N+6NA with 5-volume developer. Process for 15 minutes.

We know, we know, it’s all about that SHINE. But seriously, your clients want a shiny color and you want to create a healthy looking hue that radiates in any room. Thankfully, Joicos LumiShine can help give your client’s hair twice the shine and a stronger feel after just one use! Still needing some inspiration? Celebrity Colorist Denis de Souza shares his latest look and color formula for Rumer Willis’ hot new hue. Here’s how it’s done!

Who Did It

Manufacturer: Joico, @joico

Products Used

COLOR FORMULAS

  • Base Formula:

    Mix Joico LumiShine Permanent Color equal parts 3N + 4NA with 5-volume developer. Let hair process for 20 minutes.

  • Glaze:

    Mix LumiShine Demi Permanent Liquid Color equal parts 4N+6NA with 5-volume developer. Process for 15 minutes.

FORMULA STEPS

If your client prefers a cool brunette hue, use Joico Color Balance Blue Shampoo and Conditioner. If your client prefers a warmer tone, Joico Color Infuse Brown Shampoo and Conditioner.