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Product Announcements > Defy Damage Protective Shield
February 18, 2019

Defy Damage Protective Shield

A true damage defense hero against the harsh effects of daily styling and exposure to UV rays and environmental pollution, Joico’s Defy Damage Protective Shield protects against future damage and color fading for beautiful and vibrant hair. It leaves hair four times more resistant to breakage during heat styling leaving your clients with soft, shiny and healthy-looking strands. 

 

Available March 2019.

 

For more information, visit joico.com.

Manufacturer: Joico, @joico

looks created using
Defy Damage Protective Shield

Hair Color
Blonde Babylights + Gray Coverage
Jenn Malone
Celebrity
Lady Gaga’s Oscars Updo
Frederic Aspiras
Celebrity
Lady Gaga’s Lived-In Rock Star Waves
Frederic Aspiras
Celebrity
Lady Gaga’s Low Ballerina Bun
Frederic Aspiras

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