Formulating Reds? Do This To Avoid Muddy Tones

Formula A (Pre-lightened Face Frame)
Schwarzkopf Professional BLONDME Bond Enforcing Premium Clay Lightener 7+ + 20-volume developer
Formula B (Roots)
Schwarzkopf Professional IGORA ROYAL 7-77 + 20-volume developer
Formula C (Base)
Schwarzkopf Professional IGORA VIBRANCE® 7-77 + 20-volume developer
Formula D (Face Frame)
IGORA ROYAL 8-77 + 10-volume developer

Instagram via @kelleyscanvas

5 Tips To Get The Red Shade Your Client Desires Any colorist knows that formulating reds isn’t easy. A huge issue a lot of beginner (and even veteran) stylists run into is getting a muddy result, which can be caused by a few different formula mistakes. So we asked BTC Team Member Kelley Brandon (@kelleyscanvas) and Visual Editor Megan Schipani (@shmeggsandbaconn) how they achieve flawless, insta-worthy red tones that always get a double tap. CLICK HERE to learn more about the Schwarzkopf Professional IGORA ROYAL collection Kelley used! Alternate Formulas & Developers Want to know the biggest...