Schwarzkopf Professional® Launches Campaign Spearheaded By Chris Appleton & Sofia Vergara

Sofia Vergara & Chris Appleton Lead Schwarzkopf’s Latest Campaign

Schwarzkopf Professional® announces an exciting new campaign backed by the star power of two global brand ambassadors. On March 5, 2024, Schwarzkopf will officially launch their campaign, “What Story Will You Tell?” Marked by a highly visual commercial and comprehensive social media rollout, the campaign will be launched with the help of new Global Color Ambassador and celebrity hairstylist Chris Appleton (@chrisappleton1) alongside Global Brand Ambassador and actress, Sofia Vergara.

Photo Credit: Instagram via @chrisappleton1

Leading where others follow and encouraging people to showcase the best version of themselves, Schwarzkopf proudly provides the tools needed for everyone to celebrate their individuality. Schwarzkopf’s “What Story Will You Tell?” campaign is more than just a tagline; it aims to inspire consumers to show up as their true selves and own the story they want to tell the world.

To bring this campaign idea to life, Schwarzkopf enlisted two A-List ambassadors to help spread this message worldwide, reaching both their professional hairstylist community and consumer audience. The partnership will be announced via a TVC, premiering on March 5, as well as collaborations on social media, red carpet appearances and more. Chris and Sofia are the perfect partners to bring to life Schwarzkopf’s mission in creating a strong, purposeful, global and culturally relevant campaign message. 

Photo Credit: Instagram via @chrisappleton1

Vildan Oenpeker-Cerci, Senior Vice President Marketing of Henkel North America remarks: “It is absolutely thrilling to see Schwarzkopf align with such impressive partners as Chris Appleton and Sofia Vergara. Henkel has always been committed to providing high-quality innovations and formulas and we can’t think of two better people to help spread this message globally. Both Chris and Sofia embody Schwarzkopf’s brand ethos in a way that resonates with stylists and consumers alike and we are excited to see what stories they tell in our continued work together.” 

Chris’ Role In The Exciting Partnership:

Chris discovered his passion for hairstyling at a young age, experimenting with his mother’s hair before getting his first salon job at just 13 years old. After years of working in London, Los Angeles came calling and soon Chris became the go-to stylist for Hollywood’s top celebrities like Kim Kardashian, Jennifer Lopez and Dua Lipa—to name a few! He’s the mastermind behind some of the most famous looks and blonde hair color transformations of the past decade, making him the perfect partner to launch Schwarzkopf’s new blonde innovations. 

As an expert in color, Chris will collaborate with Schwarzkopf to demonstrate how he trusts and uses Schwarzkopf for his clients so they can tell their own hair story. When speaking about the partnership, Chris said: “Since the beginning of my career as a hairstylist, I have always known the name ‘Schwarzkopf.’ They have set the industry standard and have been a mainstay in salons globally for decades. Throughout my career I’ve become known for my color technique and dramatic hair transformations, many of them blonde. Schwarzkopf is a brand I trust to deliver high-quality salon results and I’m excited to take our partnership worldwide.” 

Click here to see Chris’ announcement which was met with overwhelming support:

Photo Courtesy of Schwarzkopf

Sofia’s Contributions To The Consumer Side of The Campaign: 

While Chris will communicate the professional expert side of the brand, Sofia Vergara will help to show the quality transformative effects of using Schwarzkopf products. Sofia is the epitome of “hair goals” and will be using her platform to showcase how Schwarzkopf products give her the look she wants to tell her unique story and serve as inspiration for women to do the same. 

Photo Courtesy of Schwarzkopf

When asked about her connection to Schwarzkopf’s campaign, Sofia said: “I have always taken my beauty routine seriously and believed that ‘more is more.’ I feel my best when I am fully put together. For me, becoming Schwarzkopf’s Global Brand Ambassador is not just about endorsing hair products, it’s about collaborating with a brand that shares my vision of embracing and celebrating the power of self-expression and confidence. We both believe in the power of hair and want to empower and inspire other women to take control of their narrative and express themselves through their hair.”

 

 

 

 

 

View this post on Instagram

 

 

 

 

 

 

 

 

 

 

 

A post shared by Schwarzkopf USA (@hairbyschwarzkopf.usa)

Evolution has been constant as the Schwarzkopf brand has grown over the last century and they will continue to keep innovating and elevating its hair care products and formulas. 

To watch Sofia and Chris’ commercial, click here and follow @hairbyschwarzkopf.usa for new updates on the brand campaign and partnership with Chris and Sofia.

Read Next: Sofia Vergara’s ’80s-Inspired Waves From The Griselda Premiere

Photo Courtesy of Melody Joy PR