News > News > Sofia Vergara is Schwarzkopf Professional®’s New Global Brand Ambassador
Last updated: January 23, 2024

Sofia Vergara is Schwarzkopf Professional®’s New Global Brand Ambassador

Schwarzkopf Just Announced Their Partnership With The Actress & Producer

sofia vergara actress new brand ambassdador global schwarkzopf professional hair products
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Photo courtesy of Schwarzkopf.

Sofia Vergara on Essential Hair Care, The Power of Beauty & New Role With Schwarzkopf Professional®

For over 125 years, global haircare brand Schwarzkopf Professional® has been a widely expansive, leading force in both innovation and creativity, paving the way for success for hairstylists and colorists everywhere. The brand’s latest announcement; they have officially welcomed actress, producer and entrepreneur Sofia Vergara as their Global Brand Ambassador


BTC spent the week in London, UK with the Schwarzkopf team this past December, with exclusive “behind the scenes” and “behind the chair” access to their Global shoot, including welcoming Sofia to the Schwarzkopf Global family.  


Sofia is not only a world-renowned actress known for her vibrant personality and timeless beauty, but she’s a regular household name for clients’ “hair inspiration” in salons across the world. This partnership will redefine the essence of premium hair care by showcasing the transformative effects of Schwarzkopf products.


Serving as the epitome of “hair goals,” Sofia will leverage her influential platform to illuminate how Schwarzkopf’s high-quality products give her the signature looks she’s known for in the beauty space. Through this partnership, she aims to inspire women to embrace their unique stories and express themselves with confidence.


sofia vergara actress new brand ambassdador global schwarkzopf professional hair products
Photo courtesy of Schwarzkopf.


In Sofia’s own words, “Hair is a powerful form of self-expression. For me, becoming Schwarzkopf’s Global Brand Ambassador is about collaborating with a brand that shares my vision of embracing and celebrating the power of self-expression and confidence. We both believe in the power of hair and want to empower and inspire other women to express themselves through their hair.”


This collaboration signifies more than just a celebrity endorsement; it represents a union of shared values between Sofia and Schwarzkopf. Both believe in the profound impact of hair in shaping one’s identity and are committed to empowering women to take control of their narratives through self-expression.


As the Schwarzkopf brand continues its century-long journey of evolution, innovation remains at its core. The commitment to elevating hair care products and formulas is unwavering, promising consumers an unparalleled experience in hair transformation.


For those seeking more information, a glimpse into the brand campaign, and exclusive updates on the partnership with Sofia Vergara, visit Stay connected by following the brand’s new additional Instagram page @hairbyschwarzkopf.usa for the latest updates that promise to redefine standards in hair care and style.

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