Last updated: July 10, 2023

Blonde Life

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Your blondes deserve the VIP treatment, so Joico created Blonde Life, a full-service blonding line that includes nourishing natural oils and powerful hair healers. The Lightening Powder, Brightening Shampoo and Conditioner and Brightening Masque include:

  • Arginine: This naturally occurring, elasticity-boosting amino acid instantly replenishes, strengthening lightened strands to reduce breakage.
  • Monoi oil: Rich in essential fatty acids, this exotic blend of coconut oil and Tahitian gardenia flower extract nourishes and protects each strand.
  • Tamanu oil: Packed with essential fatty acids and Omega-6 and -9, this rare oil from Southeast Asia bumps up shine, protects hair color and helps smooth brittleness.
  • Bio-advanced Peptide Complex®: Joico’s blend of smart, hair-identical keratins repair hair from the inside out, actively “seeking out” and locking in on damaged sites.
  • Natural detoxifiers: Neutralize chlorine and remove trace minerals, knocking out brassy and yellow tones before they appear to keep blondes bright and perfectly on-tone between touch-ups.


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And watch Blonde Life lift nine levels!


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