The Alpha 360˚ BLDC Dryer

The Alpha 360 ̊BLDC Dryer from amika harnesses the power of positive and negative ions to achieve professional results. Ideal for all hair types, The Alpha features three temperature settings and two speeds, plus a cool shot button to lock in the style.

Positive ions open the hair’s cuticle, allowing for nutrients to penetrate the hair during treatments and can also be used to create volume. For everyday blow drying, the negative ion setting seals in moisture and prevents frizz. The dryer additionally emits far-infrared heat, which locks moisture in for healthy, hydrated hair.

The Alpha features a brushless motor (BLDC) that delivers quiet drying with advanced longevity—lasting five times longer than a traditional dryer—maintaining a lifetime of 5,000 hours compared to 1,000 hours of a conventional dryer.