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Last updated: July 06, 2023

amika Launches New Professional Salon Loyalty Program

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Photo courtesy of amika

amika’s New Rewards Program Now Also Caters To Suite Salons

On the heels of expanding into Cosmo Prof®, amika has also updated their loyalty program with the launch of friends with benefits+. Registration for the six-tier rewards program opened on July 5, 2023 and allows U.S.-based salons to browse and redeem points through amika’s new pro-only portal on To qualify for friends with benefits+, stylists must spend a minimum of $500 USD every two months through their preferred distributor.


The key difference with the new loyalty program’s is it now offers six tiers of qualification, including a level exclusively for suite salons who may not have previously been eligible. It also offers six reward cycles per year where members will receive product incentives, plus eligible salons can redeem points to shop backbar, samples, products and merch—all fulfilled directly by amika.


“As a salon-raised brand and friend to hairstylists, we couldn’t be more thrilled to unveil our new and improved salon loyalty program,” says Chelsea Riggs, amika Global Brand President. “friends with benefits+ represents one of the major investments we are making in our number one customer: stylists. We’re especially proud to be offering exclusive rewards for suite salons and infusing our brand values of inclusivity and accessibility within this best-in-class program.”


In addition to the new rewards tiers, loyal amika fans can look to the pro website for future rollouts of professional education, pro-specific product knowledge, salon support materials, registering and redeeming their rewards and more.


For more information on amika’s friends with benefits+ salon loyalty program, visit

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