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Last updated: August 10, 2023

These Are The Hottest Hair Launches To Close Out Summer 2023

best hair products of summer 2023
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Prep Your Hair For Fall With These 12 New Launches

As summer 2023 comes to a close, your fave brands are arming stylists with products to reverse damage from months of the hot summer sun. Whether it’s hydrating, combatting brassiness, or styling without damaging—these 12 new product launches are sure to repair all hair types just in time for fall.


1. Aquage 60-Second Restorative Mask

Revive and nourish hair in just 60 seconds with Aquage’s new 60-Second Restorative Mask. The luxurious yet weightless mask is designed to revive, hydrate and manage frizz in just one minute. It’s infused with wheat protein to strengthen and repair, AlgaePlex® Marine Botanicals to help hydrate and smooth and body-building proteins to replenish and seal the cuticle for elasticity.



2. JPMS Colorways Semi-Permanent Color

John Paul Mitchell Systems’ Colorways are the latest technology in vibrant semi-permanent hair color. Colorways invites colorists to play with nine intermixable shades—plus, a clear diluter for ultimate creative freedom.


Colorways are made up of a medium dye load for maximum deposit, vibrancy and greater longevity with minimal off-tone fading. The best part? Thanks to the conditioning shampoo base, stylists no longer need to hesitantly shampoo their creative color work following application. Colorways simply rinses out with cool water, no shampoo or conditioner needed.


Shades include Aqua, Blue, Green, Gray, Hot Pink, Magenta, Purple, Red, Yellow and Clear.


Photo Credit: Instagram via @paulmitchellpro


3. Schwarzkopf Professional® BLONDME® x BARBIE™ Sets

It’s the year of Barbie (and Barbie Blonde!) and BLONDME has teamed up with the iconic blonde to curate two limited edition kits for blondes everywhere. The All Blondes Kit features the real life Barbie, Margot Robbie’s, viral go-to shampoo and conditioner that celebrity hairstylist Jacob Schwartz (@jacobschwartzhair) used to treat her Barbie Blonde for the movie premiere. As the name suggests, the duo treats all  blondes with its 3D Bond Creation Technology and Cashmere Protein Complex to build new bonds, while cleansing, illuminating and intensively nourishing normal to coarse blonde hair textures.


The other kit, Cool Blondes Kit includes the shampoo and conditioner duo formulated with 3D Bond Creation Technology and Velvet Flower and Cashmere Protein Complexes to transform medium-to-coarse blonde hair, rebuild inner bonds and strengthen its inner structure by 86 precent when used together.


Both kits also come with a Barbie Spa Headband and Barbie Creaseless Hairclips


best hair products of summer 2023
Photo courtesy of Schwarzkopf Professional


4. Dyson Supersonic Flyaway Smoother Attachment

Dyson SupersonicTM lovers rejoice! Dyson has unveiled their latest development in the Supersonic lineup with the new Flyaway Smoother attachment. The two-in-one attachment merges the design of using a round brush with the results of using a styling concentrator to get the most out of your drying session. It is fully compatible with existing models of the Dyson SupersonicTM hair dryer and leaves hair smooth, sleek and frizz-free.


dyson supersonic attachment
Photo courtesy of Dyson


5. amika Hydro Rush Intense Moisture Mask

If the hot summer air has your clients’ strands feeling thirsty, drench them in amika‘s NEW Hydro Rush Intense Moisture Mask. The whipped, luscious mask is infused with squalane and hyaluronic acid and is clinically proven to leave hair hydrated for five straight days, five times easier to comb and five times more hydrated after just ONE use.


best hair products of summer 2023
Photo Credit: Instagram via @amikapro


6. R+Co Backbend Non-Aerosol Hairspray

R+Co’s Backbend Hairspray is weightless, workable and lets your hair move while maintaining its shape memory—it literally bends over backwards to give desirable hold. The ultra-fine, non-aerosol mist is infused with nourishing ingredients like blueberry extract for shine, vegan proteins for strong yet touchable hold and plum seed oil to hydrate and protect.


Photo Credit: Instagram via @randco


7. T3 CurlWrap

T3 has entered the automatic curling iron game with their CurlWrap. The new launch has a 1.25 inch barrel with a two-way AutoTwist switch to steer the barrel rotation until the curl is perfectly formed—making it perfect for curling long hair without straining your wrists. It’s also designed with nine heat settings to cater to all hair types and densities. 


How to use:


Photo Credit: Courtesy of T3


8. Denman Gothic Collection

Snakeskin, scorpions and skulls—oh my! Denman Brushes has embraced their inner goth with their Gothic Collection. The trio includes the Denman Deluxe D81M Scorpion Style and Shine Brush, the Denman D38 Deluxe Snake Power Paddle and the Denman DC11 Orchid Skull Detangling Comb.


best hair products of summer 2023
Photo Credit: Instagram via @denmanpro


9. R+Co Bleu BLONDED Brightening Shampoo and Masque

Those who identify with the expensive blonde aesthetic, meet your new bestie: R+Co Bleu’s BLONDED line. The ultra-hydrating shampoo and conditioner are formulated to repair and revive dull, yellow blondes while also counteracting against future discoloration.


The gentle, rich formula is infused with Lilac Flower Stem Cells for shine, Violet Flower for toning and vitamins E & B to nourish and protect.

best hair products of summer 2023


10. R+Co Crystal Halo Balancing Scalp Scrub + Shampoo

Want to save your client’s scalp? R+Co Crystal Halo is a two-in-one scalp scrub and shampoo made with raw sugar cane to polish, blueberry extract to hydrate and coconut extract to cleanse. This formula is perfect for balancing a distressed scalp and post-summer strands.


How To Use: Massage into the scalp and hair until exfoliants dissolve into a lather. Work through the hair then rinse.


best hair products of summer 2023
Photo Credit: Instagram via @randco


11. Uberliss Bond Purple Shampoo and Conditioner

Unwanted yellow tones are no match for Uberliss’ Bond Purple Collection. The duo is made with patented bond sub-micron technology to reduce brassiness by 45 percent and breakage by 53 percent. It’s also infused with nourishing vitamin E, Betaine, Green Tea, Lemon and Apple to nourish while it transforms. Both products are best suited for blonde and gray tones.


best hair products of summer 2023
Photo Credit: Instagram via @uberliss

12. Yuv Hair Color Lab

Yuv Beauty is here with the hair industry’s newest color dispenser for permanent and semi-permanent color along with lightener to customize, blend and deposit your client’s unique formulas. You know what that means? No more messy mixing bowls at the backbar!


How It Works:

  1. Use the Yuv App (which connects via bluetooth to the dispenser) to create, customize and dispense your client’s color.
  2. Apply the color to your client’s hair.
  3. Your clients’ formulas are automatically saved for future appointments to easily formulate and dispense at the push of a button.
Photo courtesy of Yuv

Check out the last round of product launches here!