amika Names Chelsea Riggs Chief Executive Officer
amika Welcomes Chelsea Riggs As New Chief Executive Officer
amika announces former president Chelsea Riggs as the brand’s new CEO. Chelsea will be leading the business globally, focusing on supporting the hairstylist community and making prestige haircare joyful and accessible to everyone.
In her new role, Chelsea will continue to elevate the brand’s winning vision, which took amika to new heights in 2023. By focusing on a “fewer, bigger and better” strategy, she plans to continue to grow where amika already has a stronghold with professional-grade, yet approachable, products.
“[amika wasn’t] built overnight; we’ve been working on the same strategy for a few years now: our hero product strategy with narrow and deep distribution with our key partner, Sephora; and our professional network, which is extremely important to our current and future business,” Chelsea says. “We’ve been in a position where we’re able to leverage everything that’s working about the brand.”
Chelsea joined amika in 2010 and has built the brand’s distribution from the ground up by focusing on supporting the hairstylist community. The brand is now carried by over 1,800 professional stores and 1,800 sales consultants, gradual expansion with Sephora North America over the past 10 years into all doors, add 850 Kohls Sephora locations and a robust DTC business. Under her leadership, amika has seen 10x revenue growth and refocused its positioning to be a friend to all hair, hairstylists and the planet.
For more information, please visit loveamika.com
More from
amika
-
11 Hair Gift Sets For The Hair Obsessed People On Your List
-
3 Things You Missed at Camp Amika 2024
-
The Best Celebrity Hair Looks From the 2024 MTV Video Music Awards
-
20 Major New Hair Innovations To Kick Off Fall
-
Big Hit Volume Collection
-
Here’s how the Hair Industry Celebrated Pride Month
-
16 New Hair Products To Add To Your Spring Rotation
-
hydro rush intense moisture shampoo & conditioner
-
Straighten & Smooth 2A, Fine-Medium Density Hair
-
SMOOTHING 3C, MEDIUM TO THICK DENSITY HAIR
-
smoothing treatment
-
amika Launches Pro-Only Smoothing Treatment
-
11 New Game-Changing Hair Launches To Add To Your Arsenal
-
amika Introduces Stylist Collective of Pro Hairstylists
-
10 Hair Gift Sets Sure To Spread Joy This Holiday Season
-
amika’s First-Ever Stylist Retreat Offered Education, Fun & Nostalgia
-
These Are The Hottest Hair Launches To Close Out Summer 2023
-
Hydro Rush Intense Moisture Mask
-
amika Launches New Professional Salon Loyalty Program
-
The Last Product Launch Before Summer 2023
-
Amika Is Now Available at Cosmo Prof®
-
Met Gala 2023: The Hottest Hair & Beauty Looks
-
KIM PETRAS’ SLEEK DEEP SIDE PART AT THE 2023 MET GALA
-
Spring 2023’s Pro Beauty Product Launch