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News > News > PRAVANA Unveils New Pure Light Lighteners Packaging
December 15, 2020

PRAVANA Unveils New Pure Light Lighteners Packaging

A sleeker, smaller, easier-to-use design to save you time and space.

PRAVANA Pure Light Power Lightener Ultra Lightener New Packaging Redesign News
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PRAVANA’s Best-Selling Lighteners Get A Package Redesign

Say hello to PRAVANA’s newly redesigned Pure Light Lighteners—same lifting formula and fill as before but in new compact, convenient, mess-free packaging.

 

After receiving hairdresser feedback that the original Pure Light Lightener tubs were too big, bulky and bothersome (taking up too much space) and required too much time to scoop, mix and measure, PRAVANA came up with a sleek, handheld design with an easy pour spout and built-in measuring cap to maximize time and space while minimizing waste. Simply pour lightener into the cap, measure and mix!

 

PRAVANA Pure Light Power Lightener Ultra Lightener New Packaging Redesign News
Four of the new lightener packages replace one bulky tub!

 

Pure Light Power Lightener

 

PRAVANA Pure Light Power Lightener Ultra Lightener New Packaging Redesign News

 

Features:

  • Lifts up to 7 levels
  • Dust-free & mess-free violet/blue powder
  • Micro-encapsulated, time-released lightening action ensures even and gentle processing
  • Maintains the natural integrity of the hair fiber

 

Pure Light Ultra Lightener

 

PRAVANA Pure Light Power Lightener Ultra Lightener New Packaging Redesign News

 

Features:

  • Lifts up to 9 levels
  • Formulated with Reunite Mending Technology™ to restore hair from the inside out 
  • Can be used for on- or off-scalp lightening
  • Clinically proven to increase shine and softness

 

The new Pure Light Power Lightener in 24 oz. and Pure Light Ultra Lightener in 16 oz. will be available early January 2021.

 

For more information, visit pravana.com.

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