Introducing Pravana’s New ChromaSilk VIVIDS Everlasting Collection

PRAVANA just added three new shades to its ChromaSilk VIVIDS Everlasting collection—Violet Reign, Bewitching Blue and Poison Berry! Simply pair the permanent haircolors with a developer for beautiful, long-lasting formulas. Recreate the trending formulas you see on social media for your clients or start your own color trend by intermixing your favorite ChromaSilk permanent colors with VIVIDS Everlasting shades for wearable yet head-turning results.

HOW TO USE:

• Mixing ratio 1 part color formula to 1 ½ parts developer.
• Simply add as needed to your favorite permanent ChromaSilk Crème Hair Color formulas plus developer!

Aspen Rae (@itsaspenrae)

Niki Nguyen (@theniksters)

Bewitching Blue

Poison Berry

Violet Reign

 TIPS:

• Add Violet Reign to deepen formulas. It can also be used to help neutralize warm tones.
• Create gorgeous, permanent silver shades with Bewitching Blue when diluted with ChromaSilk VIVIDS Everlasting Pastel Potion or for on-trend smokey hues.
• Poison Berry can be added for a deep, berry punch to natural formulas.
• For permanent creative colors, use ChromaSilk VIVIDS Everlasting alone with developer.
• Custom mix with other ChromaSilk VIVIDS Everlasting shades.