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Last updated: September 14, 2020

PRAVANA Announces Special Product Pricing + Haircolor Tube Exchange Program

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PRAVANA Rolls Back Prices on ChromaSilk And Launches Tube Exchange Program

PRAVANA just announced exclusive product opportunities for stylists that includes special rollback pricing on ChromaSilk shades and a tube-for-tube haircolor exchange program.


These new opportunities are part of the S.T.E.P. Up (Stylists Transform & Empowerment) Program, which aims to provide hairdressers with quality products that can help them build a stronger business. Here’s a breakdown of the overall program, plus some of the perks stylists can receive for participating.


Reduced Pricing On ChromaSilk Haircolor 

As salons begin to reopen, restocking on much-needed supplies can be costly. To help stylists save and add value to haircolor services, PRAVANA is offering a reduced price of $4.99 per tube for the following ChromaSilk collections: 

    • ChromaSilk Permanent Creme Hair Color
    • ChromaSilk VIVIDS Everlasting 
    • ChromaSilk EXPRESS TONES


Note: Special pricing available for a limited time only. 


Trade Current Color For ChromaSilk With The Tube-For-Tube Program

Stylists can also switch out their current color brand for ChromaSilk. Simply collect all unused haircolor tubes and either bring them to a store that carries PRAVANA or contact a sales consultant. No purchase or commitment is required and you can trade up to 250 tubes of color per account.


Stylists that trade in more than 36 tubes of color will also receive: 

  • A FREE ChromaSilk swatch book + a downloadable ChromaSilk 101 class (valued at over $500!)
  • One entry for PRAVANA’s Salon Transformation Sweepstakes


One Lucky Salon Will Win A Complete Transformation

PRAVANA has also partnered with Belvedere Maletti Salon Supply to give two grand prize winners a complete salon transformation:


  • One commissioned salon grand prize winner will receive $25,000 for a salon remodel and a second winner will receive a product retail kit valued at $2,000.
  • One independent booth renter grand prize winner will receive $10,000 to use towards redecorating or renovating their space. A second winner will receive a product retail kit valued at $2,000.
In order to enter the Salon Transformation Sweepstakes, stylists must trade 36+ tubes of color for ChromaSilk, sweepstakes begins May 26, 2020.
The PRAVANA S.T.E.P. Up Program begins May 18 and ends September 30, 2020. For more information, visit

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